Retail Channel Marketing Manager (Paid Media)

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Written by AI from the job title and company, not by Aquent, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Retail Channel Marketing Manager (Paid Media) at Aquent will be responsible for developing and implementing paid media strategies to enhance the company's presence across various retail channels. This role will focus on analyzing performance data, optimizing campaigns, and collaborating with internal teams to drive effective marketing initiatives. You will play a crucial role in aligning paid media efforts with overall marketing objectives, leveraging insights to improve ROI and brand visibility in retail spaces.

Job Responsibilities

• Develop and execute comprehensive paid media strategies focused on retail channels.
• Analyze campaign performance metrics to optimize advertising spend and improve overall effectiveness.
• Collaborate with cross-functional teams including sales, product marketing, and creative to ensure alignment on campaign messaging.
• Manage relationships with external media agencies and vendors for execution of paid media campaigns.
• Conduct market research to identify trends and insights that inform marketing strategies.
• Prepare and present performance reports and insights to stakeholders.
• Define and manage budgets for paid media campaigns, ensuring efficient use of resources.
• Stay informed of industry trends, tools, and changes in consumer behavior relevant to paid media marketing.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in paid media marketing, preferably within a retail environment.
• Strong understanding of digital marketing channels including PPC, social media advertising, and programmatic buying.
• Proficiency in analytics and reporting tools such as Google Analytics and Adobe Analytics.
• Exceptional communication and presentation skills.
• Ability to work effectively in a fast-paced and collaborative team environment.
• Strong analytical mindset with attention to detail and problem-solving capabilities.

Technologies & Tools

The Retail Channel Marketing Manager (Paid Media) will utilize a range of technologies and tools to execute and analyze marketing campaigns. Key platforms may include Google Ads, Facebook Ads Manager, marketing automation software such as HubSpot or Marketo, and analytics tools like Google Analytics and Tableau. Familiarity with project management tools like Asana or Trello is also advantageous for managing workflows and campaign timelines.

Ideal Candidates

Ideal candidates for the Retail Channel Marketing Manager position will possess strong leadership skills combined with a proactive approach to problem-solving. They will have a creative mindset, enabling them to devise innovative marketing strategies that capture audience interest. Excellent interpersonal skills are essential for fostering collaboration across departments, while a data-driven approach will ensure that candidates can make informed decisions based on campaign performance metrics. Being adaptable and willing to learn within a dynamic retail landscape is also crucial for success in this role.