Retention CRM Marketing Manager - Email SMS Lifecycle (Remote)

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Written by AI from the job title and company, not by DIFF Eyewear, so some details may not match this job. The employer's own page has the real description.

Job Overview

DIFF Eyewear is seeking a dynamic and strategic Retention CRM Marketing Manager specializing in Email and SMS Lifecycle marketing to join our remote team. This role will focus on creating and implementing data-driven marketing strategies aimed at enhancing customer retention and engagement. The ideal candidate will leverage their expertise in CRM platforms and lifecycle marketing to drive customer loyalty and engagement through compelling email and SMS campaigns, ensuring a seamless and personalized customer journey.

Job Responsibilities

• Develop and execute comprehensive Email and SMS marketing strategies aimed at increasing customer retention rates.
• Analyze customer data and behavior to create targeted and personalized campaigns that drive engagement.
• Design, implement, and optimize automated marketing workflows to nurture customer relationships throughout their lifecycle.
• Monitor campaign performance metrics, providing regular reports and insights to stakeholders to ensure continuous improvement.
• Collaborate with cross-functional teams, including Product, Sales, and Customer Support, to enhance customer experience and retention efforts.
• Stay current with industry trends and best practices in CRM marketing to recommend innovative tactics and tools.
• Conduct A/B testing to refine marketing approaches and optimize content for improved response rates.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in CRM marketing, with a focus on email and SMS marketing strategies.
• Proven track record in managing and optimizing CRM platforms, preferably HubSpot, Klaviyo, or similar tools.
• Strong analytical skills, with experience in interpreting data to drive campaign performance improvements.
• Excellent written and verbal communication skills, with a knack for creating compelling content.
• Ability to thrive in a fast-paced, deadline-driven environment while managing multiple projects.

Technologies & Tools

The Retention CRM Marketing Manager will work with various technologies and tools to implement marketing strategies effectively. Key tools include CRM platforms such as HubSpot or Klaviyo for email and SMS marketing, Google Analytics for performance tracking, and data visualization tools like Tableau or Power BI for reporting. Familiarity with automation tools and marketing analytics software is essential to streamline processes and measure success.

Ideal Candidates

The ideal candidate for the Retention CRM Marketing Manager position at DIFF Eyewear will possess a strong creative flair combined with analytical skills, allowing them to develop strategic marketing campaigns that resonate with customers. They will be proactive, detail-oriented, and enthusiastic about enhancing customer engagement. Additionally, a collaborative mindset and the ability to adapt to a rapidly changing environment are crucial traits, as they will be pivotal in executing innovative retention strategies that align with business goals.