Salesforce Marketing Cloud Email Developer (100% REMOTE/NO C2C)

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Written by AI from the job title and company, not by Amerit Consulting, so some details may not match this job. The employer's own page has the real description.

Overview

The Salesforce Marketing Cloud Email Developer at Amerit Consulting will play a crucial role in designing, developing, and executing email campaigns within the Salesforce Marketing Cloud environment. This position requires a strong understanding of email marketing best practices and the technical aptitude to implement and optimize email campaigns that engage customers and drive conversions. Working closely with cross-functional teams, the Email Developer will ensure seamless campaign execution and performance analytics to inform future initiatives, contributing to the overall marketing strategy and objectives.

Job Responsibilities

• Develop and implement email marketing campaigns using Salesforce Marketing Cloud.
• Create visually appealing and functionally sound email templates that adhere to brand guidelines.
• Utilize data-driven insights to optimize email performance and enhance engagement metrics.
• Collaborate with marketing and design teams to align campaign efforts and messaging.
• Conduct A/B testing and analyze results to inform future email strategy.
• Monitor and report on email campaign performance, providing actionable insights.
• Maintain accurate data management practices, ensuring audience segmentation and list hygiene.
• Stay up-to-date with email marketing best practices, trends, and regulations.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 2+ years of experience in email marketing or as a Salesforce Marketing Cloud Developer.
• Proficiency in HTML/CSS for email template development.
• Strong understanding of Salesforce Marketing Cloud, including Journey Builder and Automation Studio.
• Experience with email performance metrics and analytics tools.
• Excellent attention to detail and project management skills.
• Strong communication skills, both verbal and written.

Technologies & Tools

This position utilizes a variety of technologies and tools, including Salesforce Marketing Cloud, HTML, CSS, SQL for data management, as well as analytical tools to measure campaign performance. Proficiency in email service providers and CRM systems is also essential for successful project execution.

Ideal Candidates

The ideal candidates for this position are detail-oriented professionals who possess a blend of creativity and analytical skills. They should demonstrate a proactive approach to problem-solving and a passion for email marketing. Candidates must have the ability to work independently in a remote environment while effectively collaborating with team members to achieve marketing objectives. A strong commitment to continuous learning and embracing emerging email marketing trends will be highly valued.