Senior Amazon & Marketplace Paid Media Manager

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Written by AI from the job title and company, not by Wpromote, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Senior Amazon & Marketplace Paid Media Manager at Wpromote is responsible for driving the strategy, execution, and optimization of paid media campaigns across various e-commerce marketplaces, including Amazon. This role requires a strong understanding of e-commerce dynamics, adept management of client relationships, and expert analytical skills to maximize ROI on marketing spend. The individual will collaborate closely with cross-functional teams to enhance campaign performance, ensure alignment with brand objectives, and leverage data-driven insights to drive growth in marketplace sales.

Job Responsibilities

• Develop, implement, and manage comprehensive paid media strategies for Amazon and other marketplaces.
• Monitor and analyze campaign performance, ROI, and other key performance indicators to identify growth opportunities.
• Optimize product listings and advertising campaigns in accordance with best practices and client expectations.
• Collaborate with the creative and analytics teams to ensure ads are aligned with brand messaging and objectives.
• Manage the daily operations of campaigns, including bidding strategies and budget management.
• Stay updated on marketplace trends and algorithm changes to inform effective advertising strategies.
• Provide regular reporting and insights on campaign performance to clients and internal stakeholders.
• Mentor and train junior team members in marketplace advertising and best practices.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in digital marketing, with a focus on paid media management across marketplaces.
• Proficiency in Amazon Advertising Console, DSP, PPC, and other relevant advertising platforms.
• Strong analytical skills and experience with analytics tools such as Google Analytics or Tableau.
• Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Excellent communication and interpersonal skills, with the ability to build relationships with clients and team members.
• Certifications in Google Ads, Amazon Advertising, or similar platforms are a plus.

Technologies & Tools

The Senior Amazon & Marketplace Paid Media Manager will utilize various technologies and software in their daily tasks. Key tools include the Amazon Advertising Console, Google Ads, bid management software, analytics platforms like Google Analytics and Tableau, as well as project management tools such as Asana or Trello. Familiarity with data visualization tools and CRM systems will also be beneficial in optimizing advertising strategies and client engagement.

Ideal Candidates

The ideal candidate for this position will possess a significant amount of experience in e-commerce marketing, with a particular focus on paid media. They should demonstrate strong analytical capabilities, with a knack for interpreting data and converting it into actionable insights. Successful individuals will have a proactive attitude, excellent problem-solving skills, and the ability to work collaboratively within a diverse team. An understanding of market trends and consumer behavior will further enhance their effectiveness in this role, helping to drive exceptional results for clients in the competitive landscape of e-commerce.