Senior Amazon & Marketplace Paid Media Manager

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Written by AI from the job title and company, not by Wpromote, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Amazon & Marketplace Paid Media Manager at Wpromote will play a pivotal role in driving strategic advertising initiatives across Amazon and various marketplace platforms. This position is designed for a seasoned professional who will enhance performance through data-driven strategies, manage comprehensive ad campaigns, and collaborate with cross-functional teams to optimize media spend and achieve business objectives. The ideal candidate will possess a deep understanding of marketplace dynamics and exhibit the ability to deliver results that exceed client expectations.

Job Responsibilities

• Develop and execute comprehensive paid media strategies for Amazon and other marketplace platforms to maximize ROI.
• Analyze advertising performance data and implement optimization strategies to enhance campaign effectiveness.
• Collaborate with clients to define campaign goals, KPIs, and budget allocations based on industry best practices.
• Conduct market research to identify trends, opportunities, and competitive insights that inform strategy development.
• Manage day-to-day account functions, including bid management, targeting strategies, and ad creative optimization.
• Lead A/B testing initiatives to identify successful tactics that improve overall campaign performance.
• Monitor and report on campaign performance and present findings to clients and internal stakeholders.
• Train and mentor junior team members on best practices for marketplace advertising management.

Qualifications

• Bachelor's degree in Marketing, Business, Data Analytics, or a related field.
• A minimum of 5 years of experience in paid media, specifically with Amazon Advertising and marketplace platforms.
• Proven track record of managing successful paid media campaigns with measurable results.
• Strong analytical skills with proficiency in data analysis tools and metrics tracking.
• Experience with PPC management tools such as Sellics, JungleScout, or similar software.
• Excellent communication and interpersonal skills for effective client and team engagement.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

Technologies & Tools

The Senior Amazon & Marketplace Paid Media Manager will utilize a variety of advanced technologies and tools to facilitate campaign management and analytics. This includes Amazon Advertising Console, Google Analytics, SEMrush, and various PPC management software tools for performance tracking and optimization. Familiarity with data visualization platforms such as Tableau or Google Data Studio may also be required to effectively present insights and recommendations.

Ideal Candidates

An ideal candidate for the Senior Amazon & Marketplace Paid Media Manager position will demonstrate strong analytical thinking, a passion for digital marketing trends, and a commitment to achieving outstanding results. They will possess exceptional attention to detail and a proactive approach to problem-solving. Successful candidates will also exhibit leadership qualities and the ability to work collaboratively within a dynamic team environment, fostering a culture of growth and innovation.