Senior Amazon & Retail Media Paid Media Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Wpromote, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Amazon & Retail Media Paid Media Manager at Wpromote will play a pivotal role in developing and executing targeted paid media strategies across various retail and e-commerce platforms. This position encompasses overseeing campaign performance, optimizing media spend, and collaborating closely with cross-functional teams to enhance brand visibility and drive sales growth. The ideal candidate will possess extensive experience in managing large-scale campaigns and will demonstrate a solid understanding of the ever-evolving digital marketing landscape.

Job Responsibilities

• Develop and implement comprehensive paid media strategies on Amazon and other retail media platforms.
• Monitor and analyze campaign performance to ensure alignment with business objectives, making adjustments as necessary.
• Utilize data-driven insights to optimize ad targeting, budget allocation, and bidding strategies.
• Stay abreast of industry trends and innovations within Amazon and retail media to identify growth opportunities.
• Collaborate with internal teams to ensure cohesive messaging across digital channels.
• Provide regular reporting and performance analysis to stakeholders, with actionable recommendations for improvement.
• Manage relationships with third-party vendors and agencies to maximize campaign effectiveness.
• Mentor junior team members, fostering a collaborative and growth-oriented environment.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.
• 5+ years of experience in paid media management, particularly within Amazon and retail environments.
• Proficiency in using advertising platforms such as Amazon Advertising Console, DSP, and other retail media tools.
• Strong analytical skills with the ability to interpret data and generate insights.
• Excellent communication and presentation skills, both written and verbal.
• Proven ability to work in a fast-paced environment managing multiple campaigns simultaneously.
• Strong project management skills with keen attention to detail.

Technologies & Tools

In this role, the Senior Amazon & Retail Media Paid Media Manager will utilize a range of technologies and tools, including Amazon Advertising Console, Google Analytics, SEMrush, Kenshoo, and other proprietary ad management software. Familiarity with Excel, project management tools such as Asana or Trello, and reporting dashboards is also essential for driving effective campaign management and performance analysis.

Ideal Candidates

The ideal candidate for the Senior Amazon & Retail Media Paid Media Manager position is a strategic thinker with a deep understanding of digital marketing and e-commerce. They should possess strong analytical capabilities and be results-oriented, ensuring that all media strategies align with organizational goals. A collaborative mindset, excellent interpersonal skills, and the ability to adapt to changing market dynamics will also be key characteristics in successfully driving campaign performance and cross-team initiatives.