Senior America's Partner Marketing Manager, Strategic Alliances

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Job Overview

The Senior America's Partner Marketing Manager, Strategic Alliances at ServiceNow is responsible for developing, executing, and managing comprehensive marketing strategies that enhance partner engagement and drive co-marketing initiatives. This role collaborates closely with various internal teams and external partners to formulate and implement programs that effectively promote ServiceNow's offerings, ensuring alignment with business goals and strategic objectives. The ideal candidate will leverage their expertise in partner marketing to cultivate lasting relationships and amplify market presence across the Americas region.

Job Responsibilities

• Develop and implement strategic marketing plans in collaboration with key partners to drive joint go-to-market initiatives.
• Create and manage co-branded marketing materials and campaigns that enhance brand visibility and partner engagement.
• Analyze market trends and performance metrics to optimize marketing strategies and establish benchmarks for success.
• Coordinate and facilitate partner events, webinars, and training programs to deepen partner engagement and product knowledge.
• Collaborate with cross-functional teams, including sales, product management, and field marketing, to align messaging and support partner activities.
• Manage the partner marketing budget and ensure effective allocation of resources to maximize ROI.
• Reporting on marketing program effectiveness, track KPIs, and provide insights for continuous improvement.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5-7 years of experience in partner marketing or a related field.
• Demonstrated success in developing and executing marketing strategies in collaboration with partners.
• Strong analytical skills with the ability to assess performance metrics and translate insights into actionable strategies.
• Excellent written and verbal communication skills, with experience presenting to senior leadership and external partners.
• Proficient in marketing automation tools, CRM software, and data analytics platforms.
• Strong project management skills, with the ability to manage multiple initiatives simultaneously.

Technologies & Tools

The Senior America's Partner Marketing Manager will utilize a range of technologies and tools that support marketing initiatives, including but not limited to marketing automation platforms such as HubSpot or Marketo, customer relationship management (CRM) software like Salesforce, and analytics tools such as Google Analytics and Tableau to track campaign performance and gather insights. Additionally, proficiency in project management software will be essential for overseeing various marketing projects and partner programs.

Ideal Candidates

The ideal candidates for this position will possess a strong blend of strategic thinking and execution skills, coupled with the ability to build and maintain robust partnerships. They should demonstrate a passion for technology, an understanding of market dynamics, and the capability to innovate in marketing approaches. Effective communicators who excel in collaborative environments and can navigate complex organizational structures will thrive in this role. A proactive attitude, keen attention to detail, and an ability to adapt in a fast-paced environment are also critical qualities for success in this position.