Senior Associate Manager Omnichannel Marketing, Regional Food

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Job Overview

The Senior Associate Manager Omnichannel Marketing for Regional Food at The Hershey Company is a pivotal role responsible for the development and execution of comprehensive marketing strategies. This position entails managing and driving initiatives across various channels to enhance brand visibility, increase customer engagement, and support sales objectives. The Senior Associate Manager will collaborate cross-functionally with sales, product development, and creative teams to ensure marketing campaigns are executed efficiently and effectively, aligning with the overall brand vision and business goals.

Job Responsibilities

• Develop and implement omnichannel marketing strategies that align with business objectives and resonate with target audiences.
• Analyze market trends and consumer insights to identify opportunities for product promotion and brand growth.
• Collaborate with cross-functional teams, including sales and product development, to launch new products and promotional campaigns.
• Manage the marketing budget and allocate resources effectively to maximize campaign impact.
• Track and measure campaign performance, providing insights and recommendations for continuous improvement.
• Lead the creation of marketing materials and content, ensuring brand consistency across all channels.
• Facilitate regular meetings and presentations to share updates and strategic plans with key stakeholders.
• Stay current on industry trends and competitor activities to inform marketing strategies.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA is preferred.
• Minimum of 5 years of experience in marketing, preferably in the consumer goods or food industry.
• Proven experience in omnichannel marketing strategy development and execution.
• Strong analytical skills, with the ability to interpret data and make informed decisions.
• Excellent communication, collaboration, and interpersonal skills.
• Proficiency in marketing automation and CRM tools.
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.

Technologies & Tools

The Senior Associate Manager Omnichannel Marketing will utilize a variety of technologies and software to drive marketing initiatives. Key tools include marketing automation platforms such as HubSpot or Marketo, data analytics tools such as Google Analytics, and CRM systems like Salesforce for customer relationship management. Additionally, proficiency in project management software such as Asana or Trello is essential for effective task tracking and team collaboration.

Ideal Candidates

The ideal candidate for the Senior Associate Manager Omnichannel Marketing position will possess strategic thinking and creative problem-solving capabilities. They should demonstrate a strong passion for the food industry, combined with a data-driven mindset and the ability to translate insights into actionable marketing strategies. Successful candidates will be results-oriented, highly collaborative, and adaptable to changing priorities while effectively communicating with diverse teams across the organization.