Senior Associate, Social Media Manager

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Job Overview

The Senior Associate, Social Media Manager at the Milken Institute is responsible for overseeing and executing the organization’s social media strategy. This role will involve developing engaging content, managing multiple social media platforms, and analyzing key metrics to enhance the Institute's visibility and engagement with its audience. The successful candidate will work closely with various departments to ensure a cohesive approach to the Institute's communications and branding initiatives.

Job Responsibilities

• Develop and implement a comprehensive social media strategy aligned with the Institute's goals and target audience.
• Create and curate compelling content for a variety of social media platforms including, but not limited to, Facebook, Twitter, Instagram, and LinkedIn.
• Monitor and analyze social media performance metrics and generate regular reports to inform future strategies.
• Conduct competitor analysis and stay updated on industry trends to maintain a competitive edge.
• Collaborate with cross-functional teams to ensure consistent messaging across all communication channels.
• Engage with followers and manage community interactions to foster positive relationships and enhance brand loyalty.
• Manage and mentor junior social media staff and interns, providing guidance and support as needed.
• Assist in the development of social media advertising campaigns to drive engagement and conversion.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 5 years of professional experience in social media management or digital marketing.
• Strong understanding of social media platforms, tools, and best practices.
• Proficiency in social media analytics tools, such as Google Analytics, Hootsuite, or comparable platforms.
• Excellent written and verbal communication skills, with an ability to tailor content for different audiences.
• Demonstrated ability to think strategically and execute tactical plans effectively.
• Familiarity with graphic design software (e.g., Canva, Adobe Creative Suite) is a plus.

Technologies & Tools

This position will utilize various technologies and tools to effectively manage social media accounts and analyze performance. Key tools include social media management platforms like Hootsuite and Buffer for scheduling and tracking posts, Google Analytics for performance measurement, and graphic design software such as Adobe Creative Suite and Canva for content creation. Familiarity with CRM tools and email marketing platforms may also be beneficial to support cross-channel marketing efforts.

Ideal Candidates

Ideal candidates for the Senior Associate, Social Media Manager position will demonstrate a strong passion for social media trends and effective communication strategies. They will possess excellent organizational skills and the ability to manage multiple projects simultaneously while meeting tight deadlines. The ideal candidate will also be a creative thinker, capable of developing innovative content ideas that resonate with diverse audiences. A collaborative spirit, combined with strong interpersonal skills, will enable them to work effectively with various teams within the Milken Institute.