Senior Brand Strategy & Integrated Marketing Lead - C2H

Compensation & Location

Location: Torrance, CA (100% onsite)

Pay Range: $55.00 – $62.00 per hour (based on experience, geographic region, and internal equity)

Schedule: Full-time contract opportunity supporting a leading global automotive brand, with the potential to convert to a full-time position after 6 months depending on performance and business needs

Travel: Up to 25%

Benefits: Health, Vision, Dental, Life Insurance, 401k, Continuing and on-demand education

📍 Must be willing to work 100% onsite in Torrance, CA

‼️ ONLY W2 – NO CORP to CORP – NO 3rd Parties

🌐 NO SPONSORSHIP AVAILABLE FOR THIS ROLE

Position Summary

We are seeking an experienced Senior Brand Strategy & Integrated Marketing Lead to develop and drive brand strategy for a major automotive brand and translate that strategy into integrated marketing plans that strengthen the brand, support sales, and drive long-term business growth.

This highly visible role will help shape and execute major brand initiatives throughout the year, including vehicle launches, sustainment campaigns, brand campaigns, events, partnerships, sponsorships, and special projects. The position will work closely with internal stakeholders, senior leadership, creative agencies, and external partners to ensure marketing initiatives remain strategically aligned, on schedule, and within budget.

The ideal candidate brings 10+ years of brand marketing or advertising experience, strong experience leading creative agencies from the client side, and demonstrated success developing brand strategies, annual business plans, integrated campaigns, budgets, and performance metrics.

This is a contract-to-hire opportunity supporting a leading global automotive brand, with the potential to convert to a full-time position.

Key Responsibilities

Brand Strategy & Business Planning

• Develop and drive brand strategy for the assigned automotive brand

• Play a key role in developing the annual business plan, including goals, strategies, key initiatives, budgets, and performance expectations

• Lead a team supporting brand strategy and execution across model launches, sustainment efforts, brand campaigns, events, and partnerships

• Manage holistic campaign performance across creative, website, social, and other marketing channels

• Analyze campaign and business performance, identify gaps and root causes, and develop timely recommendations and countermeasures

• Lead creative agency partners and ensure agency resources and deliverables align with brand priorities

• Partner with department leadership to develop annual agency scopes of work, including deliverables, staffing requirements, and fees

• Report brand strategy, campaign performance, progress, risks, and results to senior leadership

Creative Development

• Lead and direct development of creative assets supporting brand campaigns, vehicle launches, sustainment campaigns, regional sales events, and multicultural marketing

• Provide strategic direction to agencies and vendors throughout the creative development process

• Attend commercial shoots and provide direction regarding brand and product representation

• Coordinate communication among creative agencies, internal departments, associates, and external partners

• Ensure creative work remains consistent with overall brand strategy and business objectives

Brand Partnerships & Sponsorships

• Support major brand partnerships and sponsorships, including sports, entertainment, events, and other brand integrations

• Coordinate creative assets, event execution, partner requirements, and associated marketing initiatives

• Work across internal and external teams to maximize the value and impact of brand partnerships

Special Projects

• Support major strategic marketing initiatives and special projects as assigned

• Projects may include international or export marketing, major sporting-event partnerships, Team USA-related initiatives, and other high-profile brand programs

• Flex across other areas of the Marketing Division as business priorities evolve

What You’ll Be Working On

• Automotive brand strategy and long-term brand development

• Annual business planning, marketing strategy, budgets, and KPIs

• Major vehicle launches and model sustainment campaigns

• Integrated brand campaigns across traditional, digital, social, website, events, and partnerships

• Creative strategy and development

• Creative agency leadership and scope-of-work management

• Campaign performance analysis and optimization

• Regional and multicultural marketing initiatives

• Brand partnerships and sponsorships

• Major sports and event marketing initiatives

• Cross-functional coordination with internal marketing teams, field organizations, dealers, agencies, and external partners

• Executive-level marketing presentations and recommendations

Required Skills & Experience

•AUTOMOTIVE EXPERIENCE

• Bachelor’s degree in Marketing, Business Management, or a related field

• 10+ years of brand marketing or advertising experience; automotive industry experience preferred

• Proven experience developing brand strategy and annual business plans, including goals, budgets, strategies, and KPIs

• Strong analytical skills with the ability to evaluate campaign and business performance, identify root causes, and translate findings into clear recommendations and countermeasures

• Experience leading creative agencies as the direct client, including management of scope of work, staffing/FTEs, deliverables, and agency fees

• Current knowledge of creative development across traditional media, digital, social, events, and brand integrations

• Experience managing brand partnerships and sponsorships

• Export or international marketing experience is a plus

• Knowledge of Tier 1, Tier 2, and Tier 3 automotive marketing

• Experience working with field teams, dealers, and Dealer Advertising Associations (DAAs)

• Experience leading and developing direct reports

• Experience supporting multiple brands or departments is a plus

• Strong communication and presentation skills, including experience presenting to and working with senior executives

• Ability to manage multiple complex projects, budgets, agencies, and stakeholders simultaneously

• Ability to ramp up quickly and adapt as business priorities and organizational needs change

• Proficiency with Microsoft Office, including strong Excel and PowerPoint skills

• Comfortable using AI productivity tools such as Microsoft Copilot or ChatGPT

• Ability to analyze marketing data and translate findings into clear business recommendations

Working Conditions

• Full-time, 100% onsite in Torrance, CA

• Travel up to 25% for commercial shoots, events, partnership activities, and meetings

• Expected to oversee approximately three direct reports, subject to change based on business needs