Senior Channel Marketing Campaign Manager_

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Written by AI from the job title and company, not by FocusKPI, Inc., so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Channel Marketing Campaign Manager at FocusKPI, Inc. will be responsible for developing, executing, and optimizing marketing campaigns that drive channel partner engagement and revenue growth. This role involves collaborating with cross-functional teams to create innovative marketing strategies that align with business goals. The ideal candidate will leverage analytics to measure performance, provide insights, and refine future campaigns, while maintaining strong relationships with channel partners to ensure alignment and success.

Job Responsibilities

• Develop and implement comprehensive channel marketing campaigns that drive partner engagement and sales performance.
• Collaborate with sales teams to identify opportunities for marketing initiatives that support channel partners.
• Analyze campaign performance metrics and leverage data-driven insights to optimize future marketing efforts.
• Oversee the creation of marketing collateral, including brochures, presentations, and digital assets tailored for channel partners.
• Manage the budget for channel marketing campaigns, ensuring effective allocation of resources and tracking ROI.
• Conduct market research to identify trends, opportunities, and challenges in the channel market.
• Train and support channel partners on marketing tools, resources, and best practices for executing campaigns.
• Foster and maintain strong relationships with channel partners to ensure ongoing collaboration and success.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; Master’s degree preferred.
• A minimum of 5 years of experience in channel marketing or a related field.
• Proven track record of successfully managing and executing marketing campaigns for channel partners.
• Strong analytical skills with experience in utilizing data to drive marketing strategies.
• Excellent communication and interpersonal skills, with the ability to build strong relationships with partners.
• Proficiency in marketing automation tools and CRM software.
• Strong project management skills with the ability to manage multiple priorities effectively.

Technologies & Tools

The Senior Channel Marketing Campaign Manager will utilize various technologies and tools to enhance marketing effectiveness. This includes marketing automation platforms (such as HubSpot or Marketo), customer relationship management (CRM) systems (like Salesforce), analytics tools (such as Google Analytics and Tableau), and project management software (such as Asana or Trello) to track campaign deliverables and performance.

Ideal Candidates

Ideal candidates for the Senior Channel Marketing Campaign Manager position will possess a strategic mindset with a strong ability to see the big picture while also paying attention to the details. They will be proactive problem solvers, excelling in both collaborative and independent settings. A passion for marketing, an aptitude for analytics, and excellent organizational skills will contribute to their success. Additionally, candidates should be adaptable to change and eager to embrace new challenges while contributing to the overall growth and success of FocusKPI, Inc.