Senior Content and Social Media Marketing Manager

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Written by AI from the job title and company, not by Consensus, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Content and Social Media Marketing Manager at Consensus will be responsible for developing and executing comprehensive content marketing strategies that align with business goals and elevate brand presence across digital platforms. This role will involve leading a team to create compelling content, manage social media channels, and analyze engagement metrics to enhance performance. The successful candidate will demonstrate expertise in both content creation and social media management, ensuring that all initiatives drive engagement and foster a strong community around the Consensus brand.

Job Responsibilities

• Develop and implement an overarching content strategy that supports marketing objectives and drives customer engagement.
• Create, manage, and curate high-quality, engaging content for various platforms including blogs, social media, email newsletters, and the company website.
• Oversee the social media strategy, managing platforms such as Facebook, Twitter, LinkedIn, and Instagram to enhance brand visibility.
• Monitor and analyze content performance metrics to inform future content decisions and optimize engagement.
• Lead and mentor a team of content creators and social media specialists, providing guidance and performance feedback.
• Collaborate with cross-functional teams including design, sales, and product development to ensure cohesive messaging and branding.
• Stay up-to-date with industry trends, best practices, and emerging social media technologies to implement innovative content strategies.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• A minimum of 5 years of experience in content marketing and social media management, preferably in a senior or managerial role.
• Proven track record of developing and executing successful content strategies that drive engagement and conversions.
• Strong proficiency in content management systems (CMS), social media platforms, and analytics tools.
• Exceptional writing, editing, and communication skills, with a keen eye for detail.
• Ability to think creatively and strategically to solve challenges and drive results.

Technologies & Tools

The Senior Content and Social Media Marketing Manager will utilize various technologies and tools to enhance content creation and monitoring processes. These include content management systems (such as WordPress or HubSpot), social media management tools (like Hootsuite or Buffer), analytics platforms (such as Google Analytics or Sprout Social), and graphic design tools (such as Canva or Adobe Creative Suite) to create visually appealing content and analyze audience engagement effectively.

Ideal Candidates

Ideal candidates for the Senior Content and Social Media Marketing Manager position will possess a blend of creativity and analytical skills, enabling them to craft compelling narratives while understanding data-driven insights. They should exhibit strong leadership qualities, fostering collaboration within a team environment, and be adaptable to the ever-evolving landscape of digital marketing. A passion for storytelling, a commitment to excellence, and an enthusiastic approach to embracing new challenges will set successful candidates apart in this dynamic role.