Senior Content Manager, SEO

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Written by AI from the job title and company, not by Macy's, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Content Manager, SEO at Macy's will be responsible for developing and executing a comprehensive content strategy that aligns with the company’s overall marketing objectives. This role entails enhancing the online presence of our brand through optimized content, engaging storytelling, and data-driven insights that boost website traffic and conversion rates. The Senior Content Manager will collaborate with cross-functional teams to ensure consistency in messaging and to leverage SEO best practices for all web content initiatives.

Job Responsibilities

• Develop and implement content strategies that improve search engine rankings and drive organic traffic.
• Create, edit, and manage high-quality content across multiple digital platforms, ensuring it aligns with SEO standards.
• Conduct keyword research and competitive analysis to inform content production and strategy.
• Optimize existing content for search engines, enhancing readability and engagement.
• Collaborate with marketing, merchandising, and product teams to ensure content aligns with brand messaging and promotional initiatives.
• Analyze content performance metrics and generate reports to inform future content strategies and decisions.
• Stay updated with the latest trends in SEO, content marketing, and digital advertising.
• Provide guidance and mentorship to junior content staff, fostering a culture of learning and growth.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 5+ years of experience in content management, with a strong focus on SEO.
• Proficiency in SEO tools (e.g., Google Analytics, SEMrush, Ahrefs) and content management systems (e.g., WordPress).
• Exceptional writing and editing skills, with a keen eye for detail.
• Strong analytical skills, with the ability to interpret data and turn insights into actionable strategies.
• Excellent project management skills and ability to meet deadlines in a fast-paced environment.
• Experience with social media platforms and digital marketing strategies is a plus.

Technologies & Tools

The Senior Content Manager will utilize various technologies and tools to enhance content creation, optimization, and analysis. Key tools include SEO software such as Google Analytics and SEMrush for tracking performance metrics, content management systems like WordPress for website content updates, and collaboration tools such as Trello or Asana for project management. Familiarity with HTML and Google Search Console will also be beneficial in this role.

Ideal Candidates

The ideal candidate for the Senior Content Manager, SEO position will possess a combination of creativity and analytical skills, enabling them to produce engaging content while leveraging data to drive decision-making. They should be proactive, detail-oriented, and adaptable, with excellent communication skills that foster teamwork and collaboration. A passion for evolving digital trends and a commitment to continuous improvement will also contribute to their success in this role at Macy's.