Senior Coordinator, Paid Media

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Written by AI from the job title and company, not by January Digital, so some details may not match this job. The employer's own page has the real description.

Job Overview

As a Senior Coordinator for Paid Media at January Digital, you will play a pivotal role in developing, executing, and optimizing paid media strategies for our diverse portfolio of clients. This position requires a deep understanding of industry trends and best practices within digital marketing, particularly in paid media channels. Your responsibilities will encompass managing existing campaigns, analytics, stakeholder communication, and reporting. You will collaborate closely with various internal teams to drive results and ensure the alignment of campaigns with overall marketing goals.

Job Responsibilities

• Manage and optimize multiple paid media campaigns across various platforms including Google Ads, Facebook Ads, and other digital channels.
• Conduct keyword research, audience targeting, and competitive analysis to ensure campaign effectiveness.
• Develop, implement, and monitor campaign budgets and performance metrics, providing regular updates to stakeholders.
• Collaborate with the creative team to produce compelling ad copy, graphics, and landing pages that resonate with target audiences.
• Analyze campaign performance data to determine areas for improvement and implement strategies to enhance ROI.
• Stay up-to-date with industry trends and changes in technology, ensuring practices reflect current standards.
• Assist in training and mentoring junior team members on best practices and industry standards.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum of 3-5 years of experience managing paid media campaigns, preferably in an agency setting.
• Proficient in online advertising platforms such as Google Ads, Facebook Business Manager, and other digital marketing tools.
• Strong analytical skills, with experience analyzing campaign performance and making data-driven decisions.
• Excellent written and verbal communication skills, with the ability to present ideas clearly to stakeholders.
• Knowledge of SEO best practices and their impact on paid media strategy.
• Ability to work collaboratively in a fast-paced team environment.

Technologies & Tools

The ideal candidate for the Senior Coordinator, Paid Media position will utilize a range of technologies and tools including but not limited to Google Ads, Google Analytics, Facebook Ads Manager, SEMrush, and various social media advertising platforms. Familiarity with spreadsheet software (e.g., Microsoft Excel or Google Sheets) is essential, as data analysis and reporting will be key components of performance evaluation.

Ideal Candidates

Ideal candidates for this role will possess a strong combination of analytical mindset and creative thinking. They should be detail-oriented, capable of managing multiple projects simultaneously while meeting deadlines. A passion for digital marketing and an eagerness to learn and stay updated with industry changes are essential. Excellent interpersonal skills will help in building relationships with clients and fostering teamwork within the organization. Overall, a successful Senior Coordinator for Paid Media at January Digital will embody a forward-thinking attitude along with a commitment to achieving exceptional results for our clients.