Senior CRM and Email Marketing Manager

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Written by AI from the job title and company, not by 829 Studios - Digital Agency & Marketing Consultancy, so some details may not match this job. The employer's own page has the real description.

Overview

As a Senior CRM and Email Marketing Manager at 829 Studios, you will play a pivotal role in advancing our digital marketing efforts. Your responsibilities will encompass the development, execution, and analysis of CRM and email marketing strategies aimed at enhancing client engagement, retention, and conversion. You will collaborate closely with cross-functional teams to optimize campaigns, using data-driven insights to drive results that align with our overall marketing goals.

Job Responsibilities

• Develop and implement comprehensive CRM strategies that enhance customer relationships and drive engagement.
• Create and manage targeted email marketing campaigns from conception to execution, analyzing performance metrics to optimize future efforts.
• Utilize marketing automation tools to segment audiences and deliver personalized content that resonates with different customer profiles.
• Collaborate with design and content teams to produce visually appealing and effective email communications.
• Monitor and report on key performance indicators (KPIs) related to CRM and email marketing efforts, presenting findings to stakeholders.
• Conduct A/B testing to refine email messaging, subject lines, and design to maximize open and conversion rates.
• Manage customer databases, ensuring data integrity and compliance with relevant data protection regulations.
• Stay updated on industry trends and best practices to continuously innovate and enhance current marketing strategies.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field; a Master’s degree is a plus.
• A minimum of 5 years of experience in CRM and email marketing, preferably within a digital agency environment.
• Proficient in CRM platforms (such as Salesforce or HubSpot) and email marketing tools (such as Mailchimp or Klaviyo).
• Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
• Exceptional written and verbal communication skills, with a keen eye for detail.
• Experience with A/B testing and developing optimization strategies based on results.
• Knowledge of data privacy laws and regulations affecting email marketing and CRM efforts.

Technologies & Tools

The Senior CRM and Email Marketing Manager will utilize a range of technologies and tools, including CRM platforms (such as Salesforce or HubSpot), email marketing software (such as Mailchimp, Klaviyo, or Campaign Monitor), Google Analytics for performance tracking, and various testing tools to optimize email campaigns. Familiarity with data management systems and automation tools will also be essential to streamline marketing processes and improve campaign effectiveness.

Ideal Candidates

The ideal candidate for this position will demonstrate a robust blend of creativity and analytical thinking. They will possess a strong understanding of customer behavior and preferences, allowing them to craft compelling messages that resonate with diverse audiences. A collaborative spirit and excellent interpersonal skills are essential, as this role involves working closely with multiple teams. Successful candidates will exhibit a proactive approach to problem-solving and a passion for continuous improvement in all aspects of CRM and email marketing.