Senior Customer Marketing Manager

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Written by AI from the job title and company, not by GoTo, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Senior Customer Marketing Manager at GoTo will play a pivotal role in shaping and executing marketing strategies that enhance customer engagement and drive product adoption. This position entails collaborating closely with cross-functional teams to understand customer needs, develop compelling marketing content, and implement targeted campaigns designed to increase customer satisfaction and retention. Furthermore, the manager will analyze customer data insights to inform strategic decisions and optimize marketing efforts for maximum impact.

Job Responsibilities

• Develop and execute customer marketing strategies that align with overall business objectives.
• Create targeted marketing campaigns aimed at enhancing customer engagement and retention.
• Collaborate with sales, product, and customer success teams to identify customer needs and pain points.
• Analyze customer data and market trends to inform marketing strategies and decisions.
• Manage and oversee marketing budgets, ensuring efficient allocation of resources.
• Monitor and report on key performance indicators (KPIs) for customer marketing initiatives.
• Design and facilitate customer-focused events, webinars, and other engagement opportunities.
• Lead a team of marketing professionals, providing guidance and mentorship to junior staff.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.
• 5+ years of experience in customer marketing, preferably in a technology or SaaS environment.
• Proven track record of developing and executing successful marketing campaigns.
• Strong analytical skills with the ability to derive actionable insights from data.
• Excellent communication and interpersonal skills to effectively collaborate across teams.
• Experience with marketing automation tools and CRM systems.
• Leadership experience, with the ability to inspire and manage a team.

Technologies & Tools

The Senior Customer Marketing Manager will utilize a variety of technologies and tools to execute marketing strategies effectively. This includes CRM software such as Salesforce, marketing automation platforms like HubSpot or Marketo, analytics tools for data tracking and reporting, and collaboration tools such as Slack or Trello. Familiarity with digital marketing channels, including social media, email marketing, and content management systems, is also essential for success in this role.

Ideal Candidates

Ideal candidates for the Senior Customer Marketing Manager position are dynamic marketers with a passion for understanding customer behavior and preferences. They possess a strategic mindset, allowing them to create impactful marketing initiatives that resonate with customers. Strong communicators with the ability to work collaboratively in a cross-functional environment, they should demonstrate leadership qualities, an analytical approach, and a results-driven attitude. Adaptable and innovative, these candidates will thrive in a fast-paced, evolving technology landscape.