Senior Customer Marketing Manager – GP PRO (Open to remote)

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Job Overview

The Senior Customer Marketing Manager – GP PRO at Georgia Pacific is a pivotal role responsible for developing and executing strategic marketing initiatives aimed at enhancing customer engagement and driving revenue growth. This position will involve collaboration with cross-functional teams, leveraging data-driven insights to optimize marketing strategies, and managing the execution of campaigns that effectively communicate GP PRO’s value proposition. The ideal candidate will possess strong analytical skills and a proven track record in customer marketing, aiming to deliver measurable results in a dynamic environment.

Job Responsibilities

• Develop and implement comprehensive customer marketing strategies to drive awareness and adoption of GP PRO products.
• Analyze market trends and customer insights to identify opportunities for growth and innovation.
• Coordinate cross-functional efforts with sales, product development, and customer service to ensure alignment of marketing initiatives.
• Manage the execution of integrated marketing campaigns across various channels, including digital and print.
• Monitor and report on campaign performance metrics, providing actionable insights for continuous improvement.
• Develop promotional materials that effectively communicate product benefits and engage customers.
• Build and maintain strong relationships with key customers to foster loyalty and enhance customer satisfaction.
• Stay abreast of industry trends and competitor activities to inform strategic decision-making.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5 years of experience in customer marketing, preferably in the manufacturing or B2B industries.
• Strong analytical skills with the ability to interpret data to inform strategic decisions.
• Proven track record of developing and executing successful marketing campaigns.
• Excellent communication and interpersonal skills to effectively engage with stakeholders.
• Leadership experience with the ability to influence cross-functional teams.
• Proficiency in marketing automation tools and CRM software.

Technologies & Tools

This position utilizes a variety of technologies and tools to achieve marketing objectives, including CRM systems like Salesforce, marketing automation platforms such as HubSpot, and data analytics software for performance tracking. Familiarity with content management systems (CMS) and digital marketing tools will also be essential for executing comprehensive marketing campaigns effectively.

Ideal Candidates

Ideal candidates for the Senior Customer Marketing Manager position at Georgia Pacific will possess a blend of strategic thinking and practical execution abilities, demonstrating both creativity and analytical prowess. A good fit will also be characterized by a robust understanding of customer needs, a passion for building strong relationships, and the adaptability to thrive in a fast-paced corporate environment. Strong self-motivation and the ability to collaborate across various departments are essential qualities that will contribute to the success in this role.