Senior Customer Marketing Manager – GP PRO (Open to remote)

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Written by AI from the job title and company, not by Georgia-Pacific LLC, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Customer Marketing Manager for GP PRO at Georgia-Pacific LLC plays a pivotal role in driving customer-centric marketing strategies that enhance market penetration and brand loyalty. This position is responsible for leading the development and execution of marketing initiatives that cater to our broad range of professional customers. The ideal candidate will collaborate with cross-functional teams to deliver innovative solutions, leveraging market insights to optimize product positioning and promotional activities to achieve sales targets and strengthen customer relationships.

Job Responsibilities

• Develop and implement comprehensive marketing strategies that align with business goals and focus on customer needs.
• Conduct market research to identify trends, customer preferences, and competitive dynamics.
• Collaborate with sales teams to enhance customer engagement through targeted marketing campaigns and promotional materials.
• Analyze and report on marketing program performance, providing insights and recommendations for improvement.
• Manage the product launch process, coordinating efforts across multiple departments to ensure successful execution.
• Develop and maintain strong relationships with key customers and stakeholders to gather feedback and drive continuous improvement.
• Lead and mentor junior marketing staff, fostering a collaborative and high-performance team environment.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
• Minimum of 5 years of experience in marketing, with a focus on customer engagement and commercial strategy.
• Strong analytical skills, with the ability to interpret data and make informed decisions.
• Excellent communication and interpersonal skills, capable of building relationships with both internal teams and external partners.
• Proficiency in marketing automation tools and CRM systems.
• Ability to thrive in a fast-paced, dynamic environment with strong project management skills.
• Understanding of B2B marketing principles and best practices.

Technologies & Tools

The Senior Customer Marketing Manager will utilize a range of technologies and tools to enhance marketing initiatives. This includes CRM software for managing customer interactions, marketing automation platforms for campaign management, and data analytics tools for performance tracking and market analysis. Familiarity with social media marketing tools and content management systems will also be essential in executing digital marketing strategies effectively.

Ideal Candidates

Ideal candidates for the Senior Customer Marketing Manager position will possess a robust combination of strategic thinking and creative problem-solving skills. They are results-driven individuals who demonstrate a passion for customer engagement and are adept at navigating complex market landscapes. Strong leadership qualities and the ability to inspire others are crucial, coupled with a collaborative spirit that drives teamwork across various departments. A proactive approach to learning and adapting to new challenges will further distinguish successful applicants in this role.