Senior Customer Marketing Manager – GP PRO (Open to remote)

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Written by AI from the job title and company, not by Georgia-Pacific LLC, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Customer Marketing Manager for GP PRO at Georgia-Pacific LLC will play a pivotal role in driving strategies that enhance the overall brand presence and promote customer loyalty. This position is focused on developing and executing integrated marketing campaigns tailored to meet the unique needs of GP PRO's customer segments. The incumbent will collaborate cross-functionally, leveraging insights and analytics to inform marketing strategies, optimize customer engagement, and ultimately drive revenue growth. This role is open to remote work, providing flexibility for the right candidate.

Job Responsibilities

• Develop and execute comprehensive customer marketing strategies to engage key target segments, enhancing brand loyalty and customer retention.
• Create and implement integrated marketing campaigns, including digital, social media, and traditional marketing efforts, ensuring alignment with overall business objectives.
• Analyze customer insights and market trends to inform campaign strategies and product positioning, making data-driven decisions to optimize performance.
• Collaborate with sales teams to develop tools and resources that support customer engagement and drive product adoption.
• Manage relationships with external agencies and vendors to coordinate marketing efforts and maximize campaign effectiveness.
• Monitor and report on the effectiveness of marketing initiatives, leveraging KPIs to measure success and inform future strategies.
• Lead cross-functional teams to drive initiatives that enhance customer experience and satisfaction, maintaining a customer-centric approach in all marketing efforts.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 5 years of marketing experience, with a focus on B2B customer marketing, preferably within the consumer goods or manufacturing industries.
• Proven track record of developing effective marketing strategies that drive customer engagement and business growth.
• Strong analytical skills, with proficiency in leveraging data and insights to develop actionable strategies.
• Excellent communication and interpersonal skills, with the ability to influence and collaborate with cross-functional teams.
• Experience with digital marketing tools and platforms, including social media, CRM, and marketing automation systems.
• Creative problem solver with a strong understanding of customer behavior and market dynamics.

Technologies & Tools

The Senior Customer Marketing Manager will utilize a variety of technologies and tools to enhance marketing efforts and track performance. Key tools include customer relationship management (CRM) software, marketing automation platforms, analytics tools, and social media management systems. Familiarity with tools such as Salesforce, HubSpot, and Google Analytics will be essential in executing marketing initiatives effectively and measuring their impact.

Ideal Candidates

The ideal candidate for the Senior Customer Marketing Manager position is a strategic thinker with a passion for understanding customer needs and translating them into actionable marketing strategies. They possess strong leadership skills that enable them to inspire cross-functional teams and drive collaboration. An effective communicator, they can articulate complex concepts clearly and persuasively. Additionally, they thrive in a fast-paced environment, are results-oriented, and remain adaptable to the market's ever-evolving landscape. A genuine commitment to customer satisfaction and a dedication to fostering long-term relationships are key qualities that enhance their fit for the role.