Senior Customer Marketing Manager – GP PRO (Open to remote)

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Written by AI from the job title and company, not by Georgia-Pacific LLC, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Customer Marketing Manager for GP PRO at Georgia-Pacific LLC will play a pivotal role in developing and executing customer marketing strategies that drive brand awareness and demand across various channels. This position requires a strategic thinker who can analyze market trends and customer insights to improve customer engagement and enhance the overall customer experience. The candidate will work collaboratively with cross-functional teams to ensure that marketing initiatives align with the company's business objectives and support sales growth.

Job Responsibilities

• Develop and implement comprehensive customer marketing strategies that align with corporate objectives.
• Analyze market trends, customer data, and competitive intelligence to inform marketing direction.
• Collaborate with the sales team to create promotional materials and programs that drive customer engagement.
• Create and manage marketing budgets, ensuring optimal allocation of resources to maximize ROI.
• Monitor and assess the effectiveness of marketing campaigns, reporting outcomes and making data-driven recommendations for future initiatives.
• Lead the development of product positioning, messaging, and go-to-market strategies.
• Foster relationships with key stakeholders, including internal teams and external partners.
• Stay abreast of industry trends and best practices to continually refine marketing efforts.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 5 years of experience in customer marketing, preferably within a B2B environment.
• Proven track record of developing and executing successful marketing campaigns.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Exceptional communication skills, both verbal and written.
• Ability to work collaboratively across multiple teams and manage stakeholders effectively.
• Proficient in marketing automation tools and CRM software, with a strong understanding of digital marketing channels.

Technologies & Tools

The Senior Customer Marketing Manager will utilize various technologies and tools to drive marketing initiatives. This includes marketing automation platforms (such as HubSpot or Marketo), customer relationship management (CRM) systems (like Salesforce), and data analytics software (such as Google Analytics). Familiarity with social media management tools and content management systems (CMS) is also essential for effective campaign execution and performance tracking.

Ideal Candidates

Ideal candidates for the Senior Customer Marketing Manager position are innovative thinkers who possess a keen business acumen and a passion for marketing. They should exhibit strong leadership skills, demonstrating the ability to inspire and motivate teams. Excellent problem-solving capabilities and adaptability to a fast-paced environment are critical traits. A successful candidate will also show a commitment to customer-centric strategies, ensuring that marketing efforts are aligned with enhancing the overall customer experience.