Senior Customer Marketing Manager – GP PRO (Open to remote)

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Written by AI from the job title and company, not by Georgia-Pacific LLC, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Customer Marketing Manager for GP PRO at Georgia-Pacific LLC is responsible for developing and executing strategic marketing initiatives that drive customer engagement and contribute to revenue growth. This individual will leverage market insights and customer feedback to enhance the brand's value proposition, oversee customer campaigns, and work closely with cross-functional teams to create marketing materials tailored to our customers' needs. As a key member of the marketing team, the Senior Customer Marketing Manager will also cultivate relationships with stakeholders to ensure alignment of marketing strategies with business objectives.

Job Responsibilities

• Develop and implement customer marketing strategies that align with overall business objectives.
• Analyze market trends and customer insights to inform product positioning and messaging.
• Collaborate with sales teams to design targeted marketing programs that drive engagement and convert prospects into customers.
• Manage the execution of marketing campaigns across various channels, ensuring consistency and effectiveness.
• Oversee the creation of marketing collateral, including presentations, digital content, and promotional materials.
• Monitor, analyze, and report on the performance of marketing initiatives and adjust strategies as necessary.
• Build and maintain strong relationships with customers to gain insights and feedback for continuous improvement.
• Lead cross-functional teams in the development of customer-centric solutions and insights sharing.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5 years of experience in customer marketing, preferably in the B2B sector.
• Proven track record of developing successful marketing strategies and campaigns.
• Strong analytical skills, with the ability to interpret data and generate actionable insights.
• Excellent communication and interpersonal skills, capable of building strong relationships.
• Experience with digital marketing platforms and CRM software.
• Proficient in Microsoft Office Suite and marketing analytics tools.

Technologies & Tools

The Senior Customer Marketing Manager will utilize a variety of technologies and tools to facilitate their role. These include customer relationship management (CRM) software such as Salesforce, marketing automation platforms like HubSpot, and analytics tools including Google Analytics or similar. Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) is also required to prepare reports and presentations effectively.

Ideal Candidates

Ideal candidates for this position will possess strong strategic thinking and problem-solving skills, demonstrating the ability to develop innovative marketing solutions that meet customer needs. A collaborative mindset and the ability to work effectively within cross-functional teams are essential. Furthermore, successful candidates should exhibit exceptional organizational skills, attention to detail, and a results-driven approach to marketing. Previous experience in a fast-paced environment and a strong understanding of the B2B market dynamics will further distinguish candidates applying for this role.