Senior Customer Marketing Manager – GP PRO (Open to remote)

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Written by AI from the job title and company, not by Georgia-Pacific LLC, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Customer Marketing Manager at GP PRO, a division of Georgia-Pacific LLC, is responsible for developing and executing strategic marketing initiatives that drive customer engagement and sales growth for our diverse portfolio of products. This role involves collaborating closely with cross-functional teams to create and implement marketing programs that enhance customer relationships, optimize marketing performance, and elevate the overall customer experience. The successful candidate will leverage both quantitative and qualitative insights to shape marketing strategies while focusing on generating measurable business results.

Job Responsibilities

• Develop and implement customer marketing strategies tailored to the needs of GP PRO’s key accounts and target markets.
• Analyze customer data and market trends to identify opportunities for growth and inform marketing tactics.
• Collaborate with product development, sales, and customer service teams to ensure alignment in marketing initiatives.
• Manage marketing budgets and track the ROI of marketing programs and campaigns.
• Create compelling marketing collateral and digital assets for customer engagement.
• Drive customer feedback loops to enhance product offerings and improve customer satisfaction.
• Report on marketing performance metrics and provide insights to senior management to support strategic decisions.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A minimum of 5 years of experience in marketing, with a focus on customer engagement and B2B strategies.
• Strong analytical skills and experience in data-driven decision making.
• Proficiency in marketing automation tools and CRM software.
• Excellent communication and presentation skills, with the ability to converse effectively with diverse stakeholders.
• Proven project management skills and the ability to work on multiple projects simultaneously.

Technologies & Tools

The Senior Customer Marketing Manager will utilize various technologies and tools to enhance marketing effectiveness and streamline processes. Familiarity with marketing automation platforms (such as HubSpot or Marketo), CRM systems (such as Salesforce), data analysis tools (like Google Analytics or Tableau), and project management software (such as Asana or Trello) is essential for this role.

Ideal Candidates

Ideal candidates for the Senior Customer Marketing Manager position should possess a unique blend of strategic thinking and creative problem-solving skills. They should be highly collaborative, demonstrating a strong ability to engage with team members across various functions. A customer-centric approach, with a passion for delivering value and enhancing customer experiences, is crucial. Additionally, candidates should be adaptable in a fast-paced environment, possess excellent multitasking skills, and display a keen understanding of digital marketing trends and best practices.