Senior Demand Generation and Integrated Marketing Manager

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Written by AI from the job title and company, not by ModelOp, so some details may not match this job. The employer's own page has the real description.

Position Overview

As the Senior Demand Generation and Integrated Marketing Manager at ModelOp, you will spearhead the strategic planning and execution of demand generation initiatives aimed at elevating brand awareness and generating qualified leads. You will be responsible for devising and implementing integrated marketing campaigns that resonate with targeted audiences. Collaborating closely with cross-functional teams including sales and product management, you will leverage both digital and traditional marketing tactics to drive engagement and cultivate a pipeline of opportunities that align with ModelOp's business objectives.

Job Responsibilities

• Develop and manage comprehensive demand generation strategies to drive qualified leads and increase market share.
• Design and execute integrated marketing campaigns across multiple channels; including email, social media, webinars, and content marketing.
• Analyze and report on campaign performance metrics, using data to optimize future initiatives and improve ROI.
• Collaborate with sales teams to align marketing and sales strategies, ensuring lead quality and conversion rates are maximized.
• Conduct market research to identify new trends, customer needs, and competitive landscape to refine targeting efforts.
• Create and manage marketing budgets, providing regular forecasts and updates to senior management.
• Oversee the development of engaging content that supports demand generation efforts including blog posts, white papers, and case studies.
• Maintain up-to-date knowledge of industry best practices and emerging technologies in demand generation and integrated marketing.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 5-7 years of experience in demand generation and integrated marketing management.
• Demonstrated success in developing and implementing demand generation strategies that drive measurable results.
• Proficiency in marketing automation platforms (such as HubSpot, Marketo, or Salesforce Marketing Cloud).
• Strong analytical and problem-solving skills with the ability to interpret complex data sets.
• Excellent verbal and written communication skills, with a strong attention to detail.
• Experience managing a variety of marketing channels, including digital, social media, and content marketing.

Technologies & Tools

The Senior Demand Generation and Integrated Marketing Manager will utilize a variety of marketing technologies and tools, including but not limited to CRM systems (e.g., Salesforce), marketing automation platforms (e.g., HubSpot, Marketo), analytics tools (e.g., Google Analytics, Tableau), design software (e.g., Adobe Creative Suite), and social media management tools (e.g., Hootsuite, Sprout Social). Proficiency with these tools will enable effective tracking, reporting, and campaign management.

Ideal Candidates

The ideal candidate for the Senior Demand Generation and Integrated Marketing Manager position will be a strategic thinker with a creative mindset. They should possess a passion for innovation and a proven ability to execute marketing strategies that capture audience attention. Strong leadership and interpersonal skills are essential, as this role requires collaboration with various teams. A successful candidate will be data-driven, adept at using metrics to inform decisions, and possess a deep understanding of the customer journey. They will also exhibit adaptability in a fast-paced environment, consistently seeking to enhance both personal and team performance.