Senior Demand Generation Marketing Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Zendesk, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Demand Generation Marketing Manager at Zendesk will be responsible for developing and executing comprehensive marketing strategies aimed at driving customer acquisition and revenue growth. This pivotal role requires leveraging data-driven insights, optimizing multi-channel campaigns, and collaborating closely with sales and product teams to create integrated marketing initiatives. The ideal candidate will demonstrate a deep understanding of demand generation practices, exceptional analytical skills, and the ability to lead high-performing teams in tackling ambitious marketing goals.

Job Responsibilities

• Design and implement effective demand generation strategies that align with business goals and customer needs.
• Manage and optimize multi-channel marketing campaigns across email, social, search, and display advertising.
• Analyze marketing performance metrics to ensure continuous improvement of campaigns and tactics.
• Collaborate with sales and product management to align messaging and ensure comprehensive go-to-market strategies.
• Lead, mentor, and develop a high-performing demand generation marketing team.
• Conduct market research and competitive analysis to identify trends and opportunities for growth.
• Utilize marketing automation and CRM tools to segment audiences and personalize communications effectively.
• Oversee the budget for demand generation campaigns, ensuring cost-efficiency and ROI tracking.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• A minimum of 5 years of experience in demand generation marketing, preferably in a B2B technology environment.
• Proven track record of successfully planning and executing data-driven marketing campaigns.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Excellent verbal and written communication skills for engaging diverse audiences.
• Strong leadership capabilities with experience managing and developing marketing teams.

Technologies & Tools

The Senior Demand Generation Marketing Manager will utilize a variety of technologies and tools to execute their responsibilities effectively. Key platforms include marketing automation tools such as HubSpot or Marketo, CRM systems like Salesforce, analytics software such as Google Analytics, and project management tools like Asana or Trello. Proficiency in data visualization tools (e.g., Tableau, Power BI) may also be beneficial for reporting and performance tracking.

Ideal Candidates

Ideal candidates for this position will exhibit a combination of strategic thinking and hands-on execution. They should be results-oriented, possess excellent problem-solving capabilities, and demonstrate a passion for leveraging technology and analytics to inform marketing strategies. A collaborative spirit, adaptability in a fast-paced environment, and a drive to continuously learn and innovate will contribute to their success in fulfilling the demands of this role at Zendesk.