Senior Digital Advertising Manager - Remote | WFH

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Job Overview

The Senior Digital Advertising Manager will play a pivotal role in leading and optimizing our digital marketing strategies to drive engagement and brand awareness. This position requires an individual who is skilled in analyzing market trends, developing innovative advertising campaigns, and managing a team of digital marketers. The Senior Digital Advertising Manager will ensure the successful execution of multi-channel advertising initiatives, aligning with the overall business goals and objectives while focusing on return on investment (ROI) and key performance indicators (KPIs).

Job Responsibilities

• Develop, implement, and manage digital advertising campaigns across various platforms including Google Ads, Facebook, and LinkedIn.
• Conduct market research and competitive analysis to identify trends and opportunities for growth within the digital advertising space.
• Oversee a team of digital marketers, providing guidance and mentorship to ensure best practices in campaign development and optimization.
• Collaborate with cross-functional teams to align advertising strategies with product launches, events, and promotional initiatives.
• Monitor and analyze campaign performance data, making recommendations for improvements and optimizations based on KPIs.
• Manage the advertising budget, ensuring effective allocation of resources to maximize return on investment.
• Stay current with industry trends, emerging technologies, and regulatory changes affecting digital advertising.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is preferred.
• Minimum of 5 years of experience in digital advertising, with a focus on paid media campaigns.
• Proficiency in digital advertising platforms, including Google Ads, Facebook Ads Manager, and programmatic advertising solutions.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent communication skills, both written and verbal, with the ability to present ideas clearly and persuasively.
• Proven track record of managing teams and driving successful campaigns in a fast-paced environment.

Technologies & Tools

This position will utilize a variety of technologies and tools essential for the execution and management of digital advertising campaigns. Key technologies include Google Ads, Facebook Ads Manager, Salesforce Marketing Cloud, SEMrush, and various analytics platforms such as Google Analytics and Tableau. Familiarity with marketing automation tools and CRM systems is also beneficial.

Ideal Candidates

The ideal candidate for the Senior Digital Advertising Manager position is strategic, creative, and data-driven. They possess strong leadership skills and are adept at collaborating with diverse teams to achieve business objectives. A successful candidate should demonstrate a passion for digital marketing, a commitment to continuous improvement, and an analytical mindset capable of interpreting complex data sets to enhance campaign performance. Additionally, they should exhibit excellent organizational skills and the ability to manage multiple projects simultaneously in a dynamic and fast-paced environment.