Senior Digital Campaign Manager

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Written by AI from the job title and company, not by Mass General Brigham, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Digital Campaign Manager at Mass General Brigham will be responsible for developing, implementing, and overseeing digital marketing campaigns that drive engagement and support the organization’s strategic goals. This role requires an innovative thinker with a strong analytical background to enhance our digital presence through various online channels, optimizing performance and ensuring alignment with brand objectives. The Senior Digital Campaign Manager will lead cross-functional teams to deliver compelling content and strategically leverage digital tools to achieve measurable results.

Job Responsibilities

• Develop and execute comprehensive digital marketing strategies to promote Mass General Brigham services and initiatives.
• Manage and optimize paid advertising campaigns across various digital platforms including Google Ads, Facebook, and LinkedIn.
• Analyze campaign performance data and generate actionable insights to improve future strategies.
• Collaborate with internal stakeholders, including creative, content, and analytics teams, to ensure cohesive branding and effective messaging.
• Oversee the optimization of the company’s website and landing pages to enhance user experience and drive conversions.
• Monitor industry trends and competitor activities to identify opportunities for innovation and growth.
• Develop and manage budgets for digital campaigns, ensuring efficient allocation of resources.
• Track key performance indicators (KPIs) and prepare regular reports for senior management.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• A minimum of 5 years of experience in digital marketing or campaign management, preferably within the healthcare sector.
• Proficient in digital marketing tools and platforms, including Google Analytics, Google Ads, and social media advertising.
• Strong analytical skills with the ability to interpret complex data and make data-driven decisions.
• Excellent communication and interpersonal skills, capable of working with diverse teams and stakeholders.
• Experience in developing and executing SEO strategies is preferred.
• Knowledge of content management systems (CMS) and marketing automation tools.

Technologies & Tools

The Senior Digital Campaign Manager will utilize a variety of technologies and tools in their role. This includes digital analytics software such as Google Analytics for tracking and reporting campaign performance, customer relationship management (CRM) systems for audience engagement, as well as content management systems (CMS) for overseeing website updates. Familiarity with marketing automation platforms will also be essential for managing email campaigns and lead generation efforts.

Ideal Candidates

The ideal candidate for the Senior Digital Campaign Manager position is a strategic thinker with a passion for digital marketing and a commitment to excellence. They possess strong organizational skills, a proactive attitude, and the ability to thrive in a fast-paced, dynamic environment. Their creativity drives innovative campaigns, while their analytical mindset ensures data-informed decision-making. Additionally, they demonstrate adaptability and are eager to stay ahead of industry trends, contributing to the ongoing success of Mass General Brigham's mission.