Senior Digital Client Manager - Marketing Agency

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Job Overview

The Senior Digital Client Manager at madison/miles media plays a pivotal role in managing client relationships and overseeing the execution of digital marketing strategies. This position requires a strategic thinker who can develop tailored marketing solutions that meet client objectives. The Senior Digital Client Manager will work collaboratively with cross-functional teams to enhance client engagement, manage projects efficiently, and ensure the successful delivery of digital campaigns while optimizing results through data analysis and insights.

Job Responsibilities

• Develop and implement strategic marketing plans tailored to client goals and objectives.
• Manage day-to-day communications with clients, ensuring transparency and alignment on project deliverables.
• Coordinate with the creative, analytics, and production teams to execute digital marketing initiatives effectively.
• Analyze campaign performance data and provide actionable insights to clients, optimizing strategies for maximum ROI.
• Identify and nurture new business opportunities within existing client accounts.
• Participate in regular status meetings with clients, presenting updates and addressing concerns proactively.
• Manage budgets and timelines for multiple projects simultaneously, ensuring adherence to deadlines and quality standards.
• Stay abreast of digital marketing trends, tools, and best practices, sharing knowledge with the team and clients.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing, preferably in an agency setting.
• Proven experience managing client relationships and leading digital marketing projects.
• Strong understanding of SEO, PPC, social media, email marketing, and content marketing strategies.
• Exceptional analytical skills with the ability to interpret data and drive informed decision-making.
• Excellent verbal and written communication skills, with the ability to present complex information clearly.
• Proficient in using marketing tools and software, such as Google Analytics, marketing automation platforms, and CRM systems.

Technologies & Tools

The Senior Digital Client Manager will utilize a diverse array of technologies and tools to facilitate successful digital marketing campaigns. Key tools include project management software such as Trello or Asana, analytics platforms like Google Analytics and SEMrush, CRM systems for client relationship management, and marketing automation tools such as HubSpot or Marketo. Familiarity with social media management tools and SEO tools is also essential for optimizing client strategies.

Ideal Candidates

Ideal candidates for the Senior Digital Client Manager position are proactive, results-driven professionals with a passion for digital marketing. They possess strong leadership abilities, excellent organizational skills, and a knack for problem-solving. Candidates should excel in communication, both written and verbal, and demonstrate a collaborative spirit when working with team members and clients. A keen analytical mindset paired with creativity will enable them to develop innovative marketing solutions that exceed client expectations.