Senior Digital Marketing Manager (B2B)

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Job Overview

The Senior Digital Marketing Manager (B2B) at Maker's Row will play a pivotal role in shaping and executing our digital marketing strategy tailored specifically for business clients. This role is designed for a strategic thinker with a solid understanding of the B2B marketing landscape. The incumbent will be responsible for driving brand awareness, lead generation, and customer engagement through various digital channels while utilizing data-driven insights to optimize performance and ensure alignment with overall business objectives.

Job Responsibilities

• Develop and implement comprehensive B2B digital marketing strategies aimed at increasing brand awareness and lead generation.
• Manage and optimize campaigns across various digital platforms, including email marketing, social media, SEO, and PPC.
• Oversee the creation of engaging content that resonates with the target audience and reflects Maker's Row brand voice.
• Analyze data and metrics to assess the performance of marketing initiatives and iteratively improve strategies.
• Collaborate with sales and product development teams to align marketing efforts with business goals.
• Manage digital marketing budgets, ensuring efficient allocation of resources to maximize ROI.
• Monitor industry trends and competitor activities to identify opportunities for innovation and improvement.
• Lead, mentor, and develop a high-performing digital marketing team.

Qualifications

• Bachelor's degree in Marketing, Business, or related field; Master’s degree preferred.
• Minimum of 5 years of experience in digital marketing, specifically within a B2B environment.
• Proven track record of managing successful digital marketing campaigns with measurable outcomes.
• Strong knowledge of SEO, SEM, email marketing, social media, and content marketing strategies.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Demonstrated experience with marketing automation tools and CRM platforms.
• Exceptional communication skills, both verbal and written, with the ability to influence stakeholders.
• Proficiency in Google Analytics and other relevant analytics tools.

Technologies & Tools

The Senior Digital Marketing Manager will utilize a variety of technologies and tools to execute and analyze marketing strategies. This includes but is not limited to customer relationship management (CRM) systems such as Salesforce, marketing automation platforms like HubSpot or Marketo, social media management tools such as Hootsuite, and analytics software like Google Analytics and SEMrush. Familiarity with content management systems (CMS), email marketing software, and digital advertising platforms is also essential to effectively drive campaigns.

Ideal Candidates

Ideal candidates for this position will possess a blend of strategic, analytical, and creative thinking skills. They should be naturally curious, driven by data, and have a strong grasp of the B2B landscape. A successful candidate will demonstrate exceptional leadership qualities, capable of motivating and guiding a team while fostering a collaborative environment. Passion for innovation and an eagerness to stay at the forefront of digital marketing trends will also set the ideal candidate apart.