Senior Digital Marketing Manager - Paid Search Channels (REMOTE - USA)

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Job Overview

The Senior Digital Marketing Manager - Paid Search Channels at Leica Biosystems is responsible for strategizing, executing, and optimizing paid search marketing campaigns across various digital platforms. This role involves a deep understanding of the digital marketing landscape, including SEM best practices, and a proven track record of driving traffic and conversions through data-driven decision-making. The ideal candidate will lead a team to enhance brand visibility and efficiency in PPC initiatives, working collaboratively with cross-functional teams to achieve business objectives while leveraging analytics for continuous improvement.

Job Responsibilities

• Develop and implement comprehensive paid search strategies across platforms like Google Ads and Bing Ads.
• Conduct ongoing keyword research, competitive analysis, and bid management to optimize campaign performance.
• Analyze performance metrics to identify trends, insights, and areas for improvement.
• Collaborate with content and creative teams to ensure messaging consistency and effective ad creative.
• Lead and mentor a team of digital marketing professionals to drive high-performance outcomes.
• Oversee budget management and allocate resources efficiently across campaigns.
• Stay updated on industry trends, competitive landscape, and emerging search engine marketing technologies.
• Prepare and present reports on campaign performance and strategic recommendations to senior management.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; an advanced degree is a plus.
• A minimum of 5 years of experience in digital marketing with a focus on paid search channels.
• Proven track record of managing large-scale PPC campaigns with significant budgets.
• Strong analytical skills with experience using analytics and reporting tools like Google Analytics.
• In-depth knowledge of SEM concepts, practices, and tools.
• Exceptional communication and leadership abilities.
• Experience with A/B testing and other optimization techniques.
• Certifications such as Google Ads Certification or Bing Ads Certification are preferred.

Technologies & Tools

The Senior Digital Marketing Manager will utilize a variety of technologies and tools in performing their responsibilities, including but not limited to Google Ads, Bing Ads, Google Analytics, SEMrush, Ahrefs, Adobe Analytics, and various project management and collaboration software such as Asana or Trello. Familiarity with conversion tracking tools and CRM platforms is also beneficial for optimizing marketing initiatives.

Ideal Candidates

The ideal candidate for the Senior Digital Marketing Manager position will possess a strategic mindset with a results-oriented approach. They should be proactive, adaptable, and capable of thriving in a fast-paced environment while managing multiple projects simultaneously. Strong leadership qualities, the ability to inspire and guide teams, and excellent problem-solving skills are essential. They should also demonstrate creativity in campaign execution and possess exceptional analytical abilities to derive actionable insights from data.