Senior Digital Marketing Manager – Programmatic Trader

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Job Overview

The Senior Digital Marketing Manager – Programmatic Trader at Sportradar will play a crucial role in the development and execution of programmatic advertising strategies aimed at maximizing engagement and ROI across various digital platforms. This position involves overseeing programmatic trading, analyzing data to inform decision-making, and optimizing campaigns to drive better performance. The successful candidate will collaborate with cross-functional teams to implement innovative strategies and ensure alignment with the company’s broader marketing objectives.

Job Responsibilities

• Develop and implement programmatic advertising strategies to achieve business objectives.
• Manage and optimize programmatic campaigns across multiple channels, ensuring budget adherence and performance targets are met.
• Analyze campaign performance data, providing actionable insights and recommendations for improvement.
• Maintain relationships with external partners, including DSPs, ad exchanges, and data providers.
• Work closely with the analytics team to measure effectiveness and optimize strategies based on performance metrics.
• Lead efforts to stay updated on industry trends, technologies, and toolsets to enhance campaign execution and reporting.
• Collaborate with marketing and creative teams to align messaging and promotional efforts with the overall marketing strategy.
• Train and mentor junior team members, providing guidance on best practices in programmatic trading.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
• A minimum of 5 years of experience in digital marketing, with a strong focus on programmatic advertising.
• Proven track record of managing successful programmatic campaigns with measurable outcomes.
• Strong analytical skills, with experience in data-driven decision-making.
• Deep understanding of programmatic advertising platforms and technologies, including DSPs and DMPs.
• Excellent communication and interpersonal skills, enabling effective collaboration across teams.
• Ability to thrive in a fast-paced, dynamic environment while managing multiple projects simultaneously.

Technologies & Tools

The Senior Digital Marketing Manager will utilize a variety of technologies and tools to effectively manage programmatic campaigns. Familiarity with platforms such as Google Ads, The Trade Desk, AdRoll, and various Social Media advertising platforms will be essential. In addition, expertise in analytics tools such as Google Analytics, Data Studio, and CRM systems is critical for performance tracking and reporting. Knowledge of HTML, SQL, and data management tools will be advantageous for campaign optimization and data interpretation.

Ideal Candidates

Ideal candidates for this position will exhibit a strong blend of analytical and creative skills, enabling them to effectively navigate the complexities of the digital marketing landscape. They should be proactive problem-solvers with a passion for digital marketing innovations. A collaborative mindset, combined with the ability to communicate complex data insights clearly to various stakeholders, is essential. Moreover, successful candidates will demonstrate adaptability to changing market trends and possess an intrinsic motivation to drive results and achieve excellence in their role.