Senior Digital Media Manager, Paid Social

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Job Overview

The Senior Digital Media Manager, Paid Social at Gainor Staffing will play a pivotal role in orchestrating and optimizing comprehensive paid social media campaigns. This position requires a strategic thinker who can analyze campaign performance, develop innovative solutions, and foster relationships with collaborative stakeholders. The successful candidate will be tasked with maximizing ROI through targeted audience engagement and will lead efforts to enhance brand awareness across multiple social media platforms.

Job Responsibilities

• Develop and execute data-driven paid social media strategies that align with organizational goals and objectives.
• Analyze campaign performance metrics to derive insights and recommendations for continuous improvement.
• Manage and optimize budgets across various paid social channels to ensure maximum effectiveness and ROI.
• Collaborate with creative teams to produce compelling ad content that resonates with target audiences.
• Stay up-to-date with industry trends and best practices to enhance and refine strategy and execution.
• Train and mentor junior team members on social media advertising techniques and strategy.
• Coordinate with cross-functional teams to ensure consistency in messaging and brand voice across platforms.
• Prepare detailed reports for leadership on campaign performance and suggest strategic improvements.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A minimum of 5 years of experience in digital marketing, specifically focusing on paid social media campaigns.
• Proficiency in social media advertising platforms, including but not limited to Facebook Ads Manager, LinkedIn Ads, and Twitter Ads.
• Strong analytical skills with experience in campaign performance analysis and reporting.
• Excellent communication and presentation skills, both written and verbal.
• Experience with A/B testing and optimization methodologies.
• Familiarity with social media management tools and analytics software.

Technologies & Tools

The Senior Digital Media Manager will utilize a variety of technologies and tools to effectively manage paid social media campaigns. These may include social media advertising platforms such as Facebook Ads Manager, LinkedIn Ads, and Google AdWords, alongside analytics tools like Google Analytics and social media insights platforms. Familiarity with project management software such as Asana or Trello, as well as data visualization tools such as Tableau, may also be beneficial for reporting and collaboration.

Ideal Candidates

The ideal candidate for the Senior Digital Media Manager position should be highly analytical, detail-oriented, and possess a strong creative flair. A passion for digital marketing and an eagerness to stay abreast of emerging trends in the social media landscape is essential. The candidate should demonstrate resilience and adaptability in a fast-paced environment while being effective at problem-solving and critical thinking. Strong leadership qualities, coupled with excellent interpersonal skills, will aid in fostering collaboration and driving team success.