Senior Digital Media Manager, Paid Social

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Job Overview

The Senior Digital Media Manager, Paid Social at Gainor Staffing is responsible for leading the development and execution of paid social media strategies that align with our overarching marketing objectives. This role requires an analytical mindset and a proven track record in managing comprehensive digital marketing campaigns across various social platforms. The incumbent will drive engagement and conversions through innovative ad strategies, overseeing budget management, campaign performance analysis, and collaboration with cross-functional teams to enhance brand visibility and performance metrics.

Job Responsibilities

• Develop, implement, and optimize paid social media campaigns across platforms, including Facebook, Instagram, Twitter, and LinkedIn.
• Analyze campaign performance data to make informed decisions and adjustments, ensuring maximum ROI and goal attainment.
• Manage advertising budgets, ensuring efficient allocation of resources to achieve departmental objectives.
• Collaborate with creative teams to design compelling ad creative that resonates with target audiences.
• Stay informed on industry trends and platform changes to leverage new opportunities and tactics.
• Report on key performance indicators (KPIs) and present findings to stakeholders, providing actionable insights for future campaigns.
• Lead the integration of paid social media strategies with overall marketing initiatives to promote cohesive messaging.
• Mentor and train junior staff on best practices in paid social campaigns and analytics.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• A minimum of 5 years of experience in digital marketing with a focus on paid social media.
• Proficient in social media advertising platforms such as Facebook Ads Manager and LinkedIn Campaign Manager.
• Strong analytical skills, with experience in data-driven decision making and optimization strategies.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a cross-functional team environment.
• Experience with A/B testing and performance tracking tools is highly preferred.

Technologies & Tools

The Senior Digital Media Manager will be proficient in using various technologies and tools essential for executing and analyzing paid social media campaigns. This includes, but is not limited to, social media management platforms such as Hootsuite and Sprout Social, analytics tools like Google Analytics and reporting dashboards to track KPIs. Familiarity with graphic design software such as Adobe Creative Suite is an advantage for collaborating effectively with creative teams.

Ideal Candidates

Ideal candidates for the Senior Digital Media Manager position will exhibit strong leadership qualities and possess a strategic mindset. They should be detail-oriented and proactive in solving challenges, recognizing opportunities for growth and improvement within paid social initiatives. The ability to work under pressure while managing multiple projects simultaneously and effectively communicating with both technical and non-technical stakeholders are critical traits that will contribute to their success in this role.