Senior Director, Business Development & Marketing

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Written by AI from the job title and company, not by SGS, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Director, Business Development & Marketing at SGS plays a pivotal role in shaping and executing growth strategies to enhance the company's market positioning and customer outreach. This position combines strategic oversight with hands-on leadership in driving new business initiatives, marketing campaigns, and partnership development. The Senior Director will collaborate with cross-functional teams to optimize product offerings, drive revenue growth, and enhance customer engagement while ensuring alignment with SGS’s overall goals and values.

Job Responsibilities

• Develop and implement comprehensive business development and marketing strategies to drive revenue growth and market expansion.
• Lead the identification and pursuit of new market opportunities and partnerships, fostering strong relationships with key stakeholders.
• Analyze market trends and customer needs to inform marketing strategies and product development.
• Oversee the marketing team to ensure the consistent delivery of high-quality, impactful marketing materials and campaigns.
• Monitor and report on performance metrics to assess the effectiveness of business development initiatives and marketing efforts.
• Collaborate with senior leadership to shape the long-term vision and priorities for the organization.
• Participate in negotiations and contractual agreements with clients and partners to maximize business outcomes.
• Manage budgeting and forecasting related to business development and marketing activities.

Qualifications

• A bachelor’s degree in Business Administration, Marketing, or a related field; an MBA is strongly preferred.
• A minimum of 10 years of experience in business development, marketing, or a related field, with at least 5 years in a senior management position.
• Proven track record of developing successful business strategies and executing marketing campaigns.
• Exceptional leadership and team management skills with the ability to motivate and inspire a diverse team.
• Strong analytical and problem-solving abilities, with a data-driven approach to decision-making.
• Excellent communication and interpersonal skills, capable of building relationships at all organizational levels.
• In-depth knowledge of market research and analysis methodologies.

Technologies & Tools

In this position, the Senior Director will utilize advanced CRM software for managing customer relationships and tracking business leads. Proficiency in marketing automation tools will be essential for creating and executing marketing campaigns. Additionally, familiarity with data analytics platforms and performance tracking solutions will be critical for assessing market trends and metrics effectively.

Ideal Candidates

Ideal candidates for the Senior Director, Business Development & Marketing position possess a strategic mindset combined with a hands-on approach to leadership. They are proactive, results-oriented professionals who demonstrate innovative thinking and adaptability in a fast-paced environment. Strong emotional intelligence, along with a collaborative spirit, ensures they can work effectively with both internal teams and external partners. Additionally, candidates should be deeply passionate about driving business success and possess a strong commitment to corporate values and ethical practices.