Senior Director of Customer Acquisition and Performance Marketing

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Job Overview

The Senior Director of Customer Acquisition and Performance Marketing at Infinite Reality will be responsible for leading and optimizing our customer acquisition strategies across various channels. This role demands an analytical mindset combined with a robust understanding of digital marketing and customer behavior. The individual will collaborate with cross-functional teams to develop and execute comprehensive marketing campaigns that drive customer growth and enhance performance metrics, ultimately contributing to the continued success and scalability of Infinite Reality’s products and services.

Job Responsibilities

• Develop and implement a comprehensive customer acquisition strategy to drive growth and meet company revenue goals.
• Analyze performance marketing data to inform strategic decisions and optimize campaigns across multiple channels.
• Collaborate with product, sales, and finance teams to align acquisition goals with overall business objectives.
• Lead and mentor a team of marketing professionals, fostering a high-performance marketing environment.
• Manage the marketing budget efficiently, ensuring a strong return on investment through data-driven insights.
• Stay updated on industry trends, emerging technologies, and regulatory changes impacting customer acquisition strategies.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 10 years of experience in customer acquisition, digital marketing, or performance marketing, with at least 5 years in a leadership role.
• Proficiency in data analytics and reporting tools to evaluate campaign performance and customer insights.
• Strong understanding of SEO, SEM, social media marketing, and email marketing strategies.
• Exceptional communication and interpersonal skills to effectively collaborate with stakeholders at all levels.
• Proven track record of driving customer acquisition and optimizing marketing campaigns in fast-paced environments.

Technologies & Tools

The Senior Director will utilize a range of advanced digital marketing tools and technologies. Key tools include Google Analytics, SEMrush, HubSpot, Salesforce Marketing Cloud, and various social media advertising platforms. Familiarity with A/B testing frameworks and campaign management software will also be essential for the effective execution and optimization of acquisition strategies.

Ideal Candidates

The ideal candidate for this position will possess strong leadership qualities and a visionary approach to marketing and customer acquisition. They should demonstrate an analytical mindset, capable of leveraging data to drive significant business outcomes. Strong interpersonal skills and the ability to thrive in a dynamic, fast-paced environment are essential. A genuine passion for customer engagement and marketing innovation, combined with a collaborative spirit, will ensure that the individual effectively contributes to the strategic goals of Infinite Reality.