Senior Director of Performance Marketing

For our client, we are seeking a Senior Director of Performance Marketing to join the team of a leader in the Education, Government & Non-Profit space.

This leader will own the strategy and execution of performance marketing across a major consumer mobile app with a global audience. The role is responsible for scaling paid acquisition efficiently, strengthening measurement rigor, and translating channel results into investment decisions that support growth. It also requires close partnership with Product, Engineering, creative teams, and external media and ad tech partners to improve onboarding, optimize campaigns, and drive better return on spend.

Location: New York, NY - US based candidates only, no visa sponsorship available

Compensation: $236,800 – $355,200 annually

Responsibilities

• Lead and develop a high-performing team of performance marketers
• Manage the global paid acquisition budget across multiple platforms
• Establish measurement standards for performance and investment plans
• Translate channel performance into actionable investment strategies
• Oversee creative production processes to optimize campaign effectiveness
• Hold agency and ad tech partners accountable for performance metrics
• Align spending with marketing calendars and product launches
  
  

Qualifications

• 12+ years in performance marketing or paid user acquisition, with 5+ years in leadership roles
• Proven experience managing a large, multichannel mobile acquisition budget for a top consumer app
• Expertise in incrementality testing, saturation analysis, and LTV/ROAS modeling
• Strong judgment to recommend budget cuts when necessary
• Fluency in mobile attribution and privacy-constrained measurement
• Experience collaborating with Product and Engineering on measurement infrastructure and user onboarding
• Excellent written communication skills for diverse audiences, from tactical to executive levels
  
  

Benefits

• Comprehensive benefits focused on holistic employee well-being
• Equity compensation as part of the salary package
• Support for interview accommodations to ensure fair assessments
  
  

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.