Senior Director of Product Marketing- Managed Service Provider (MSP)

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Overview

The Senior Director of Product Marketing for Managed Service Provider (MSP) at Workiva is responsible for developing and executing comprehensive marketing strategies that enhance the company's market presence and drive the growth of our MSP offerings. This role will encompass leading a team of marketing professionals, conducting market analysis, collaborating with product management, and executing programs that communicate the value of our solutions to the target audience. The ideal candidate will demonstrate expertise in product marketing, a deep understanding of the MSP market, and a proven track record of driving product adoption and revenue growth.

Job Responsibilities

• Develop and implement go-to-market strategies for the Managed Service Provider offerings.
• Lead a dynamic team to execute marketing campaigns that effectively promote MSP services.
• Conduct market research and competitor analysis to inform product positioning and messaging.
• Collaborate with product management and sales teams to align marketing efforts with business objectives.
• Create engaging collateral and digital content that communicates the value proposition of MSP solutions.
• Measure and report on the effectiveness of marketing initiatives and adjust strategies accordingly.
• Establish relationships with external partners to enhance service delivery and marketing reach.
• Drive thought leadership initiatives that position Workiva as a leader in the MSP space.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s preferred.
• Minimum of 8-10 years of experience in product marketing, with a focus on technology or managed services.
• Proven experience in developing and executing successful go-to-market strategies.
• Strong analytical skills with the ability to interpret market data and generate insights.
• Exceptional written and verbal communication skills.
• Leadership experience; ability to manage and motivate a diverse team.
• Familiarity with digital marketing tools and methodologies.
• Strong project management skills and ability to prioritize effectively in a fast-paced environment.

Technologies & Tools

The Senior Director of Product Marketing will utilize a variety of technologies and tools, including customer relationship management (CRM) software, marketing automation platforms, data analytics tools, and content management systems. Familiarity with SEO, social media platforms, and digital advertising technologies will also be beneficial to effectively reach and engage the target audience.

Ideal Candidates

Ideal candidates for the Senior Director of Product Marketing position will possess a strategic mindset, coupled with creativity and a passion for technology and managed services. They will be proactive problem-solvers with a collaborative spirit, excelling in fast-paced environments. Strong relationship-building skills and the ability to communicate effectively with stakeholders at all levels will be crucial for success in this role. Candidates will also demonstrate a commitment to continuous improvement and innovation in marketing practices.