Senior Director, Social Media and Influencer Marketing

About this kind of role

What a Senior Director, Social Media and Influencer Marketing usually does. The employer's own details are in the listing.

Typically does: Develops and executes social media and influencer marketing strategies to enhance brand awareness and engagement. Manages a team of social media professionals, overseeing content creation, community management, and campaign performance. Analyzes social media data and trends to optimize strategies and report on key metrics. Collaborates with other marketing teams to ensure brand consistency across all channels.

Tools and skills: Proficiency in social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok), social media management tools (Hootsuite, Sprout Social), analytics platforms (Google Analytics), and influencer marketing platforms, alongside strong leadership, communication, and analytical skills.

Good fit for: Individuals with extensive experience in social media marketing and a proven track record of building and managing high-performing teams thrive in this role.