Senior eCommerce & Marketing Manager (Remote)

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Job Overview

The Senior eCommerce & Marketing Manager at R2 Global will be responsible for overseeing the strategic direction and execution of our online sales and marketing initiatives. This role requires a deep understanding of eCommerce best practices and a keen ability to drive growth through innovative digital marketing strategies. The successful candidate will lead a team focused on enhancing the customer journey, optimizing web performance, and ultimately increasing conversion rates to achieve business objectives.

Job Responsibilities

• Develop and implement comprehensive eCommerce strategies to drive sales growth and enhance the online customer journey.
• Analyze market trends and competitor activity to identify opportunities and gaps in the eCommerce landscape.
• Manage social media, email marketing, and digital advertising campaigns to improve brand visibility and customer engagement.
• Collaborate with the product development team to curate and manage an appealing online product catalog.
• Track and report on key performance indicators (KPIs) to measure the success of marketing initiatives and eCommerce performance.
• Lead and mentor a team of marketing professionals to foster a culture of innovation and accountability.
• Enhance the user experience on the website through A/B testing and optimizing content for SEO.
• Develop partnerships and collaborations that enhance brand reach and drive additional revenue streams.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.
• Minimum of 5 years of experience in eCommerce management, with a strong background in digital marketing.
• Proven track record of driving sales growth through strategic online marketing campaigns.
• Strong analytical skills, with the ability to interpret data and translate findings into actionable strategies.
• Excellent project management skills and proficiency with eCommerce platforms such as Shopify, Magento, or similar.
• Strong communication and interpersonal skills suitable for collaborating across multiple teams.
• Experience with SEO, SEM, PPC, email marketing, and social media strategies.

Technologies & Tools

The Senior eCommerce & Marketing Manager will utilize a range of technologies and tools including Google Analytics for tracking website performance, CRM systems for managing customer relationships, and various digital marketing platforms for email and social media campaigns. Familiarity with content management systems (CMS) like WordPress, as well as eCommerce software such as Shopify or Magento, will also be essential for the successful management of online sales initiatives.

Ideal Candidates

Ideal candidates for this position should exhibit strong leadership characteristics, a passion for digital marketing, and a data-driven mindset. They should demonstrate creativity and adaptability in solving problems and seizing market opportunities. Additionally, an effective communicator who can inspire team members while collaborating productively across various departments will thrive in this role. A proactive approach towards learning new trends and technologies in eCommerce will also distinguish the right candidate.