Senior Field Marketing Manager - Remote

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Written by AI from the job title and company, not by Stryker, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Field Marketing Manager at Stryker is responsible for developing and executing strategic marketing initiatives to support the company's objectives in the medical technology space. This role encompasses leading market analysis, aligning marketing strategies with sales operations, and collaborating with cross-functional teams to enhance brand visibility and product adoption. The ideal candidate will serve as a bridge between the marketing and sales departments, ensuring that local market needs are met while driving national campaigns and promotional strategies.

Job Responsibilities

• Develop and implement comprehensive marketing strategies tailored to specific regions to support sales growth and customer engagement.
• Conduct market research and competitive analysis to identify trends and opportunities within the medical technology field.
• Collaborate closely with sales teams to align marketing campaigns and initiatives with business goals.
• Oversee the planning and execution of field events, such as trade shows and educational workshops.
• Measure and report on the effectiveness of marketing campaigns, making data-driven decisions to enhance future initiatives.
• Manage budgets effectively to optimize marketing expenditures and achieve desired ROI.
• Foster relationships with key stakeholders, including customers, distributors, and internal teams, to understand market needs and feedback.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5-7 years of experience in field marketing or similar roles within the healthcare or medical devices sector.
• Proven track record of successfully developing and executing marketing strategies that drive revenue growth.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Exceptional communication and interpersonal skills for effective collaboration with various stakeholders.
• Ability to manage multiple projects simultaneously while maintaining a strong attention to detail.
• Proficient in marketing automation tools and CRM software.

Technologies & Tools

The Senior Field Marketing Manager will utilize various technologies and tools including Customer Relationship Management (CRM) software such as Salesforce, marketing automation platforms like HubSpot or Marketo, data analytics tools for measuring campaign performance, and collaboration software such as Slack or Microsoft Teams. Familiarity with social media advertising tools and website analytics (e.g., Google Analytics) is also essential to drive targeted marketing campaigns.

Ideal Candidates

Ideal candidates for the Senior Field Marketing Manager position exhibit a strong combination of strategic thinking and execution abilities. They possess a passion for the medical technology field and demonstrate a proactive approach to problem-solving. Candidates should be adaptable, able to thrive in a fast-paced environment, and exhibit a customer-centric mindset. Strong leadership qualities and the capacity to inspire and motivate cross-functional teams are critical for success in this role.