Senior Field Marketing Manager - Remote

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Written by AI from the job title and company, not by Stryker, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Field Marketing Manager at Stryker is a pivotal role responsible for developing and executing strategic marketing initiatives that drive demand and support the sales efforts within a designated territory. This position entails collaboration with cross-functional teams, including sales, product management, and global marketing, to create tailored marketing strategies that align with local market dynamics and customer needs. The successful candidate will leverage deep industry knowledge to enhance brand awareness, engage key stakeholders, and deliver measurable results that contribute to the overall growth of Stryker's business objectives.

Job Responsibilities

• Develop and implement comprehensive field marketing programs aligned with sales objectives to enhance customer engagement and drive revenue growth.
• Collaborate with sales teams to identify opportunities for targeted campaigns, promotions, and events that resonate with specific customer segments.
• Manage and analyze market research to identify trends, challenges, and opportunities that inform marketing strategies within the region.
• Coordinate and participate in trade shows, seminars, and other marketing events to promote Stryker products and services.
• Monitor and report on the effectiveness of marketing initiatives, adjusting strategies based on performance data and market feedback.
• Develop relationships with key stakeholders, including healthcare professionals, key opinion leaders, and industry influencers to enhance brand presence.
• Provide training and ongoing support to the sales team to ensure they are equipped with the necessary tools and materials for success.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
• Minimum of 5 years of experience in marketing with a focus on field marketing or demand generation, preferably in the medical devices or healthcare industry.
• Proven track record of developing and executing successful marketing strategies that drive engagement and revenue.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent communication and interpersonal skills to engage with various stakeholders.
• Experience managing marketing budgets and optimizing marketing resource allocation.
• Ability to travel periodically as required to support field activities.

Technologies & Tools

The Senior Field Marketing Manager at Stryker will utilize a variety of technologies and tools to enhance marketing effectiveness and efficiency. This includes Customer Relationship Management (CRM) software, digital marketing platforms, analytics tools for data measurement, and presentation software for developing sales and marketing materials. Proficiency in marketing automation tools and familiarity with social media marketing can also play a key role in achieving the desired outreach and engagement.

Ideal Candidates

The ideal candidate for the Senior Field Marketing Manager position will possess a blend of strategic thinking and hands-on execution capabilities. They should be results-driven, with a strong focus on data analysis and performance metrics. Excellent interpersonal skills are essential for fostering relationships across teams and with clients. Strong organizational skills and the ability to manage multiple projects simultaneously will contribute to their success. A passion for the healthcare industry and an understanding of market dynamics will further enhance their effectiveness in this role.