Senior Field Marketing Manager - Remote

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Written by AI from the job title and company, not by Stryker, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Field Marketing Manager at Stryker will play a pivotal role in driving marketing strategies and initiatives that align with our corporate objectives in the field. This position will require a strategic thinker who can effectively manage campaigns, enhance brand presence, and collaborate with cross-functional teams to achieve organizational success. The Senior Field Marketing Manager will be responsible for analyzing market trends, engaging with sales teams, and executing impactful marketing programs to enhance customer experiences and drive revenue growth.

Job Responsibilities

• Develop and implement comprehensive field marketing strategies that support the sales objectives and align with overall business goals.
• Collaborate with sales teams to identify opportunities for targeted campaigns and promotional activities.
• Manage and prioritize marketing programs, including trade shows, webinars, and localized marketing initiatives.
• Analyze market trends and customer insights to tailor marketing strategies and enhance competitive positioning.
• Monitor and measure the effectiveness of marketing programs, providing reports and recommendations for continuous improvement.
• Coordinate with content creation teams to produce relevant marketing materials, presentations, and sales enablement tools.
• Engage with external partners and vendors to optimize marketing resources and execution.
• Lead cross-functional collaboration to ensure alignment between marketing, sales, and product teams.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• A minimum of 5-7 years of experience in field marketing, preferably within the medical device or healthcare industry.
• Proven track record of successfully executing marketing campaigns that drive sales growth.
• Strong analytical skills with experience in market research and trend analysis.
• Excellent communication and interpersonal skills with an ability to collaborate effectively across functions.
• Proficient in digital marketing tools and CRM platforms, such as Salesforce or HubSpot.
• Ability to travel as needed for trade shows and customer engagement.

Technologies & Tools

The Senior Field Marketing Manager will utilize a variety of technologies and tools to execute marketing initiatives effectively. This includes CRM systems such as Salesforce for managing customer relationships and tracking campaign performance. Familiarity with marketing automation platforms like HubSpot will be crucial for overseeing email marketing and lead generation efforts. Moreover, proficiency in social media management tools and analytics applications will assist in evaluating the success of various marketing channels.

Ideal Candidates

Ideal candidates for the Senior Field Marketing Manager position at Stryker should possess a strong blend of creativity and analytical skills. They should be proactive problem-solvers who thrive in a dynamic environment and exhibit excellent project management abilities. A successful candidate will demonstrate a passion for marketing and sales, coupled with the capability to cultivate strong relationships with stakeholders. Prior experience within the healthcare sector and a customer-centric mindset are crucial attributes that will contribute to success in this role.