Senior Global Embolics Product Marketing Manager - - Remote | WFH

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Job Overview

The Senior Global Embolics Product Marketing Manager will be responsible for developing and executing strategic marketing initiatives to drive the growth and adoption of embolics products within the global market. This role will require a deep understanding of market dynamics and customer needs while collaborating with cross-functional teams to enhance product positioning, messaging, and outreach. The successful candidate will be expected to lead marketing efforts that effectively communicate the value of our embolics offerings, develop thought leadership content, and ensure alignment with overall business objectives.

Job Responsibilities

• Develop and implement global marketing strategies for embolics products that align with business goals.
• Conduct comprehensive market research and competitive analysis to identify opportunities and threats.
• Collaborate with product development to provide insights on customer needs and preferences.
• Design and execute marketing campaigns, including digital marketing, events, and product launches.
• Create compelling product positioning and messaging to effectively communicate benefits to target audiences.
• Work closely with sales teams to develop tools and resources that support the selling process.
• Measure and report on the effectiveness of marketing initiatives, making adjustments as needed.
• Manage budgets for marketing projects and ensure efficient allocation of resources.

Qualifications

• Master's degree in Marketing, Business Administration, or a related field.
• A minimum of 7 years of experience in product marketing, preferably within the medical device or healthcare industry.
• Proven track record of successful product launches and marketing campaigns.
• Strong analytical skills with the ability to interpret market data and trends.
• Excellent communication and interpersonal skills, capable of working collaboratively across various teams.
• Experience with digital marketing strategies and analytics tools.
• Ability to manage multiple projects simultaneously and meet tight deadlines.

Technologies & Tools

The position will require proficiency with various technologies and tools, including marketing automation platforms (such as HubSpot or Marketo), CRM systems (like Salesforce), and analytics tools (such as Google Analytics). Familiarity with digital marketing channels, including social media, email marketing, and SEO optimization, is also essential for success in this role.

Ideal Candidates

The ideal candidate will possess strong leadership qualities and be highly motivated with a passion for innovation in the medical field. They should be adaptable, able to thrive in a fast-paced environment, and demonstrate a strategic mindset with a solid understanding of customer-centric marketing. The candidate will also be expected to display emotional intelligence, fostering effective communication and collaboration across diverse teams and stakeholders.