Job Description
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Written by AI from the job title and company, not by LogicMonitor, so some details may not match this job. The employer's own page has the real description.
Overview
The Senior Global Partner Marketing Manager at LogicMonitor will play a pivotal role in developing and executing marketing strategies that enhance the company's partner ecosystem. This role requires a dynamic individual who can lead initiatives to increase partner engagement, drive joint marketing efforts, and optimize the partner journey. As a key member of the marketing team, the ideal candidate will collaborate closely with internal stakeholders and external partners to align objectives and amplify the LogicMonitor brand globally.
Job Responsibilities
- Develop and implement comprehensive global partner marketing strategies that drive awareness and generate demand.
- Collaborate with sales, product, and partner management teams to create impactful co-marketing campaigns.
- Analyze and report on partner performance metrics to identify opportunities for growth and improvement.
- Manage marketing collateral, ensuring all materials are up-to-date and aligned with brand guidelines.
- Serve as the primary marketing point of contact for partners, addressing inquiries and providing marketing support.
- Conduct partner training sessions to enhance understanding of LogicMonitor’s offerings and marketing initiatives.
- Organize and participate in events, webinars, and marketing activities that promote partner capabilities and achievements.
- Drive initiatives to enhance the partner onboarding experience, ensuring a smooth and engaging process.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- 8+ years of experience in partner marketing, channel marketing, or related roles within the technology sector.
- Proven track record of managing successful partner marketing programs and campaigns.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Exceptional communication and interpersonal skills, capable of influencing and building relationships with various stakeholders.
- Familiarity with marketing automation tools and CRM systems, such as HubSpot and Salesforce.
- Ability to manage multiple projects simultaneously while meeting deadlines and maintaining attention to detail.
Technologies & Tools
The Senior Global Partner Marketing Manager will utilize a variety of technologies and tools to execute their responsibilities effectively. Key tools include marketing automation platforms such as HubSpot or Marketo, customer relationship management systems like Salesforce, and analytics software for performance tracking and reporting. Additionally, familiarity with digital marketing tools for SEO, social media management, and email marketing will be advantageous.
Ideal Candidates
The ideal candidates for this position will embody a blend of strategic thinking and creative problem-solving. They will be results-oriented, with a strong ability to derive insights from data and translate them into actionable marketing strategies. A successful candidate will demonstrate a collaborative spirit, thriving in cross-functional teams and engaging effectively with external partners. Passion for technology and an understanding of the partner ecosystem within the SaaS industry will be highly valued.
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