Senior Growth Campaigns Marketing Manager

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Overview

The Senior Growth Campaigns Marketing Manager at Amperity will be responsible for developing and executing innovative marketing strategies that drive customer acquisition, engagement, and retention. This role will require a strategic mindset combined with hands-on execution to build impactful campaigns that leverage data-driven insights and creative storytelling. The ideal candidate will work closely with cross-functional teams to ensure the successful implementation and optimization of growth initiatives that align with the company's overarching objectives.

Job Responsibilities

• Develop, implement, and manage comprehensive marketing campaigns focused on growth, customer acquisition, and retention.
• Analyze campaign performance metrics and utilize insights to optimize ongoing and future marketing efforts.
• Collaborate with Product, Sales, and Customer Success teams to identify growth opportunities and create integrated marketing strategies.
• Create compelling content for various channels including email, social media, and digital advertising.
• Manage budget allocations for marketing campaigns while ensuring a favorable return on investment (ROI).
• Lead and mentor a team of marketing professionals, fostering a culture of creativity and continuous improvement.
• Deploy A/B testing and other experimental methodologies to maximize campaign effectiveness.
• Research and stay up-to-date on industry trends, competitor strategies, and emerging technologies in digital marketing.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master's degree preferred.
• Minimum of 5 years of experience in marketing roles with a focus on growth campaigns or customer engagement.
• Strong analytical skills with proficiency in data interpretation and campaign performance metrics.
• Experience with marketing automation tools, CRM platforms, and digital marketing software.
• Exceptional communication and project management skills, with the ability to effectively collaborate across departments.
• Demonstrated creativity and strategic thinking abilities in campaign design and execution.
• Proven track record of driving measurable results in previous marketing roles.

Technologies & Tools

The Senior Growth Campaigns Marketing Manager will utilize a range of technologies and tools to execute marketing strategies effectively. Familiarity with marketing automation platforms like HubSpot or Marketo, data analytics tools such as Google Analytics and Tableau, and customer relationship management (CRM) systems like Salesforce is essential. Additionally, the role may require proficiency in HTML/CSS for email marketing and experience with social media advertising platforms.

Ideal Candidates

Ideal candidates for the Senior Growth Campaigns Marketing Manager position at Amperity will possess a strong combination of analytical capabilities and creative thinking. They will be proactive problem solvers, capable of adapting strategies based on data insights and market trends. Effective communicators with an aptitude for collaboration across various teams will thrive in this role. A passion for growth marketing, coupled with a desire to innovate and make a tangible impact, will set successful candidates apart.