Senior Growth Marketing Manager, Customer Lifecycle

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Written by AI from the job title and company, not by EnergyHub, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Growth Marketing Manager for Customer Lifecycle at EnergyHub is responsible for driving customer engagement, retention, and growth through strategic marketing initiatives tailored to different lifecycle stages. This role encompasses the design and execution of targeted campaigns, the analysis of customer behaviors and preferences, and the collaboration with cross-functional teams to ensure that marketing strategies align with overarching business objectives. The ideal candidate will leverage data-driven insights to optimize customer touchpoints and enhance the overall customer experience, thereby contributing significantly to the company's revenue and growth targets.

Job Responsibilities

• Develop and implement comprehensive customer lifecycle marketing strategies to boost engagement and retention rates.
• Analyze customer data and behavior to identify key trends and opportunities for targeted marketing campaigns.
• Collaborate with product, sales, and customer service teams to ensure alignment of marketing initiatives with customer needs and company goals.
• Create, manage, and oversee multi-channel marketing campaigns, including email, social media, and digital advertisements.
• Monitor and report on campaign performance metrics, providing actionable insights for continuous improvement.
• Lead A/B testing efforts for email and digital campaigns to determine the most effective strategies and messaging.
• Maintain a deep understanding of customer feedback and market trends to refine and enhance marketing initiatives.
• Manage the marketing budget related to lifecycle campaigns and ensure that all initiatives are executed within budget constraints.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 5 years of experience in growth marketing or customer lifecycle management, preferably in a technology or energy sector.
• Proven track record of successfully managing multi-channel marketing campaigns that drive customer engagement and revenue growth.
• Strong analytical skills with proficiency in data analysis tools (e.g., Google Analytics, Tableau) to glean insights from customer data.
• Excellent written and verbal communication skills, with the ability to translate complex data into actionable strategies.
• Experience with marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Ability to work collaboratively in a cross-functional team environment and lead projects from inception to completion.

Technologies & Tools

The Senior Growth Marketing Manager will utilize a variety of technologies and tools to execute their responsibilities effectively. Key tools include CRM systems such as Salesforce for managing customer relationships, marketing automation platforms like HubSpot or Marketo for campaign execution, and analytics software such as Google Analytics and Tableau for data insights and reporting. Familiarity with A/B testing tools and content management systems (CMS) will also be beneficial for optimizing marketing efforts.

Ideal Candidates

The ideal candidate for the Senior Growth Marketing Manager position will possess a dynamic blend of analytical prowess and creative thinking. They should demonstrate a passion for understanding customer behavior, with a proactive approach to identifying opportunities for growth and improvement. Strong leadership qualities and the ability to work collaboratively within diverse teams are essential, as well as a results-oriented mindset driven by metrics and analytics. Candidates should be adaptable, innovative, and possess excellent problem-solving skills, ensuring they can navigate and thrive in a fast-paced industry environment.