Senior Growth Marketing Manager, Customer Lifecycle

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by EnergyHub, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Growth Marketing Manager, Customer Lifecycle at EnergyHub will spearhead initiatives focused on enhancing customer engagement, retention, and acquisition through data-driven marketing strategies. This role requires a deep understanding of customer behavior and lifecycle management, allowing for the development of personalized marketing campaigns that not only elevate customer experience but also drive significant growth. The ideal candidate will collaborate closely with cross-functional teams to optimize customer journeys, execute performance marketing plans, and leverage analytic insights to refine strategies.

Job Responsibilities

• Develop and implement comprehensive customer lifecycle marketing strategies to enhance engagement and retention across various customer segments.
• Analyze customer data and insights to identify opportunities for growth and optimization within the customer journey.
• Lead campaigns aimed at customer acquisition, re-engagement, and upsell, ensuring alignment with overall business objectives.
• Collaborate with product, sales, and customer service teams to create unified messaging and facilitate seamless customer experiences.
• Monitor and report on key performance metrics to evaluate the success of marketing initiatives, making adjustments as necessary.
• Utilize A/B testing and other methodologies to validate effectiveness and iterate marketing strategies based on performance data.
• Manage the marketing budget effective allocation of resources to maximize ROI.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 5+ years of experience in growth marketing, customer lifecycle management, or related areas, preferably in the energy or technology sector.
• Proficient in data analysis tools and CRM software, with a strong grasp of marketing automation platforms.
• Exceptional written and verbal communication skills, with the ability to influence and inspire cross-functional teams.
• Strong project management skills, with experience leading multi-channel marketing campaigns.
• Knowledge of digital marketing channels, including email, social media, SEO, and content marketing.

Technologies & Tools

The Senior Growth Marketing Manager will work with various technologies and tools that are essential for implementing effective marketing strategies. These include advanced Customer Relationship Management (CRM) software, data analytics tools (such as Google Analytics and Tableau), marketing automation platforms (like HubSpot or Marketo), and A/B testing frameworks. Proficiency in these tools will facilitate the analysis of campaign performance and customer engagement metrics, ensuring well-informed decision-making processes.

Ideal Candidates

Ideal candidates for the Senior Growth Marketing Manager position will showcase a strong analytical mindset, enabling them to derive meaningful insights from complex data. They should possess excellent problem-solving abilities and a passion for utilizing data to drive customer-centric decisions. Moreover, exceptional interpersonal skills are crucial, as the role involves collaborating with various teams and stakeholders. A proactive attitude, creativity in campaign design, and the capacity to adapt in a fast-paced environment are also vital characteristics that will enable success in this position.