Senior Growth Marketing Manager, Customer Lifecycle

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Written by AI from the job title and company, not by EnergyHub, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Growth Marketing Manager for Customer Lifecycle at EnergyHub will play a pivotal role in designing and executing innovative marketing strategies aimed at enhancing customer engagement and retention. This position demands a data-driven marketer who will leverage analytics to understand customer behavior and develop tailored campaigns that drive usage of our energy management solutions. The ideal candidate will collaborate cross-functionally with product, sales, and customer support teams to ensure a seamless customer journey and maximize the value delivered to our customers.

Job Responsibilities

• Develop and implement comprehensive customer lifecycle marketing strategies to increase engagement, retention, and customer satisfaction.
• Analyze customer data and behavior to identify opportunities for growth and optimization throughout the customer journey.
• Design and execute targeted campaigns using email marketing, push notifications, and in-app messaging to drive product usage and renewals.
• Collaborate with product and sales teams to create promotional offers and value propositions that appeal to customers at various stages in the lifecycle.
• Monitor and report on key performance indicators (KPIs) to assess the effectiveness of lifecycle marketing initiatives.
• Manage the customer segmentation process to ensure that marketing efforts are appropriately tailored to different customer groups.
• Utilize A/B testing and other methodologies to refine campaign approaches and improve engagement metrics.
• Lead the development of customer personas and journey maps to better understand the needs and pain points of our clients.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is preferred.
• Minimum of 5 years of experience in growth marketing or customer lifecycle management, with a proven track record of successful customer engagement strategies.
• Strong analytical skills with proficiency in data analysis tools and reporting software.
• Experience with marketing automation platforms such as HubSpot, Marketo, or similar tools.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Knowledge of digital marketing channels and frameworks, including SEO, SEM, and social media.
• Proficiency in creating and executing campaigns based on customer insights and market research.

Technologies & Tools

The Senior Growth Marketing Manager will utilize a variety of technologies and tools to enhance marketing effectiveness. These include customer relationship management (CRM) systems such as Salesforce, marketing automation platforms like HubSpot or Marketo, web analytics tools such as Google Analytics for tracking campaign performance, and A/B testing software to optimize marketing initiatives. Proficiency in Microsoft Excel and data visualization tools will also be essential for analyzing metrics and presenting results.

Ideal Candidates

The ideal candidates for this position will possess a growth mindset and demonstrate a passion for innovation in marketing strategies. They will be proactive problem solvers, capable of navigating complex data to derive actionable insights. Strong leaders who can motivate teams and influence decision-making processes across the organization are highly desirable. Candidates should also demonstrate a commitment to understanding customer needs and creating solutions that enhance the overall customer experience, as well as a keen interest in the renewable energy sector.