Senior Growth Marketing Manager, Customer Lifecycle

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Written by AI from the job title and company, not by EnergyHub, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Growth Marketing Manager, Customer Lifecycle at EnergyHub will play a pivotal role in driving customer acquisition, engagement, and retention strategies. This individual will leverage data analytics to optimize interactions across the customer journey, ensuring a seamless experience from onboarding through long-term loyalty. The role encompasses the development and execution of tailored marketing campaigns that meet the evolving needs of our customer base while collaborating with cross-functional teams to align marketing efforts with business objectives.

Job Responsibilities

• Develop and implement comprehensive lifecycle marketing strategies that enhance customer acquisition, engagement, and retention.
• Utilize analytics and performance metrics to drive insights and refine marketing tactics across the customer journey.
• Collaborate with product, sales, and customer success teams to ensure alignment on customer needs and growth opportunities.
• Create and oversee segmented marketing campaigns utilizing multiple channels, including email, social media, and digital advertising.
• Monitor and report on campaign performance and customer feedback to drive continuous improvement efforts.
• Manage marketing automation tools to streamline customer communication and enhance targeted outreach.
• Lead a team of marketing professionals, fostering a culture of collaboration and innovation.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• 7+ years of experience in growth marketing or customer lifecycle management, preferably within the tech or energy sector.
• Proficiency in digital marketing technologies, including marketing automation, CRM software, and analytics tools.
• Strong analytical skills with a demonstrated ability to interpret data and make data-driven decisions.
• Excellent project management skills and the ability to handle multiple campaigns simultaneously.
• Outstanding communication and interpersonal skills, with experience collaborating across teams.

Technologies & Tools

The Senior Growth Marketing Manager will utilize a variety of technologies and tools essential for effective marketing management. These include CRM software such as Salesforce, marketing automation platforms like HubSpot or Marketo, analytics tools such as Google Analytics and Tableau for performance tracking, and social media management tools including Hootsuite or Sprout Social. Familiarity with A/B testing software and SEO tools is also essential for optimizing outreach strategies.

Ideal Candidates

The ideal candidate for the Senior Growth Marketing Manager position is a strategic thinker with a proven track record in developing successful customer lifecycle initiatives. They possess excellent leadership qualities, fostering a team-oriented environment while driving individual accountability. A passion for innovation in marketing and a commitment to customer-centric solutions are vital. This individual should exhibit strong problem-solving abilities, adaptability to change, and a continuous learner mindset to stay ahead in a rapidly evolving market.