Senior Growth Marketing Manager, Customer Lifecycle

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Written by AI from the job title and company, not by EnergyHub, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Growth Marketing Manager, Customer Lifecycle at EnergyHub will be instrumental in developing and executing comprehensive marketing strategies to enhance customer engagement and retention. This role encompasses analyzing customer data, building actionable insights, and creating targeted campaigns to optimize each stage of the customer lifecycle. The Senior Growth Marketing Manager will work closely with cross-functional teams to drive growth initiatives and elevate the overall customer experience, ensuring alignment with EnergyHub's business objectives and vision.

Job Responsibilities

• Develop and implement comprehensive lifecycle marketing strategies to drive customer engagement, retention, and lifetime value.
• Analyze customer segmentation and behavior through data-driven insights to inform marketing initiatives and enhance customer interactions.
• Collaborate with product, sales, and customer service teams to ensure alignment on growth objectives and marketing efforts.
• Create and manage targeted campaigns across various channels, including email, social media, and digital platforms, geared towards customer retention and re-engagement.
• Monitor, measure, and report on marketing campaign performance, using KPIs to optimize strategies and drive continual improvement.
• Develop content and messaging strategies that resonate with customer needs and align with brand messaging.
• Lead a team of marketing professionals, providing guidance and mentorship to foster professional development and enhance team performance.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 5+ years of experience in growth marketing, preferably within the technology or energy sectors.
• Proven track record of successfully developing and executing customer lifecycle marketing strategies.
• Strong analytical skills with experience in data analysis and interpretation to inform business decisions.
• Exceptional project management capabilities, with a focus on meeting deadlines and managing multiple projects simultaneously.
• Excellent verbal and written communication skills, with the ability to convey complex ideas clearly and succinctly.
• Familiarity with marketing automation tools and CRM platforms.

Technologies & Tools

The Senior Growth Marketing Manager will work extensively with a variety of technologies and tools to enhance marketing strategies. These include Customer Relationship Management (CRM) software such as Salesforce, email marketing platforms like HubSpot or Mailchimp, and analytics tools including Google Analytics and Tableau. Familiarity with data visualization and marketing automation tools will be essential for effective campaign management and performance tracking.

Ideal Candidates

The ideal candidate for this position will possess a dynamic blend of creativity and analytical thinking, showcasing an innate ability to uncover insights from data while developing innovative marketing strategies. A high level of adaptability and a collaborative mindset will be crucial as this role requires engagement with various stakeholders. Additionally, candidates should demonstrate a passion for customer engagement and an understanding of evolving market trends within the energy sector. Strong leadership qualities and the ability to inspire and motivate a team are also essential for achieving success in this dynamic role.