Senior Growth Marketing Manager, Customer Lifecycle

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Job Overview

The Senior Growth Marketing Manager, Customer Lifecycle at EnergyHub is responsible for developing and executing innovative marketing strategies aimed at enhancing customer engagement and retention. This role involves analyzing customer behavior, creating targeted campaigns, and collaborating across departments to ensure alignment on initiatives that will drive growth in the customer lifecycle. The ideal candidate will leverage data-driven insights to inform decisions, optimizing the customer journey from awareness through to advocacy, thereby contributing significantly to EnergyHub's overall goals of customer satisfaction and loyalty.

Job Responsibilities

• Develop and lead comprehensive customer lifecycle marketing strategies to enhance retention and engagement.
• Conduct in-depth analysis of customer data to identify patterns and insights that inform marketing efforts.
• Create targeted campaigns across multiple channels, including email, social media, and mobile, to improve customer experience.
• Collaborate closely with product, sales, and customer service teams to ensure a seamless customer journey.
• Monitor and report on KPI metrics related to customer acquisition, engagement, and retention.
• Manage and optimize the marketing technology stack to enhance customer interactions.
• Stay up to date with industry trends and best practices to inform innovative marketing strategies.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; a Master’s degree is preferred.
• 5+ years of experience in growth marketing or customer lifecycle marketing, preferably in a technology or renewable energy setting.
• Proven track record of successfully executing customer engagement and retention strategies.
• Strong analytical skills, with experience using data analytics tools to drive decision-making.
• Excellent written and verbal communication skills, with the ability to craft compelling messages.
• Proficiency in marketing automation and CRM platforms, such as HubSpot, Salesforce, or similar tools.
• Ability to work collaboratively in a cross-functional team environment.

Technologies & Tools

The Senior Growth Marketing Manager will utilize various technologies and tools to execute their responsibilities effectively. Key software and platforms include marketing automation tools such as HubSpot, customer relationship management (CRM) systems like Salesforce, analytics platforms for tracking campaign performance (e.g., Google Analytics), and project management tools to coordinate tasks among different teams. Familiarity with data visualization software will also be beneficial for reporting insights from marketing campaigns.

Ideal Candidates

The ideal candidates for this position are strategic thinkers with a strong analytical mindset, capable of synthesizing data to drive actionable marketing strategies. They should possess exceptional communication and collaboration skills, showing a keen ability to work within interdisciplinary teams. A proactive attitude towards problem-solving and a passion for customer-centered marketing are essential traits. Additionally, candidates who embrace innovation and are adaptable to change will excel within EnergyHub's dynamic business environment.